Author Archives: Qui Diaz

The Internet: A Half Century Down the Tubes?

June 17, 2008 – 8:12 am

I just did a little piece on packet switching and I get blamed for the whole go*d*mned Internet, you know?”
(Paul Baran, “How the Web Was Won.”)
It is impossible to escape the Internet. Even when trying to hide in the pages an Angelina-laden issue of Vanity Fair. The folds of this haut-living magazine currently feature an [...]

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The Method: Playing the Part of PR

June 10, 2008 – 11:12 am

We can learn a lot from method acting when it comes to communicating a message and engaging an audience. You have to get into the subject matter in order to play to part.
Slipping into “The Peeler,” the outer layer of the Frontliner CBRN suit, is one way to learn the literal ins and outs of [...]

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“Cohen: we can’t lie.” | PRSA is prssd off.

June 3, 2008 – 9:08 am

In case anyone didn’t catch wind of the recent stankness, an article on CBS News has blatantly defamed the public relations profession. Naturally to the chagrin of PRSA.
The hub bub started with legal analyst Adam Andrew Cohen published “The Flak on Flacks” on June 1st. The article debased the public relations community for questioning whether [...]

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Bloggers Unite for Stuff, Lose Momentum

May 20, 2008 – 10:25 am

When CNN broadcasted promotion of last week’s Bloggers Unite for Human Rights movement, my initial reaction was Viva la revolution!
It was May 15th, 2008, the very day that Amnesty International was calling for all bloggers everywhere to simultaneously cover a human rights issue to educate the masses. No time to participate myself, Twitter was a [...]

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The Cyclone & the News Cycle

May 13, 2008 – 6:08 am

The greater communications/tech networks are atwitter with another round of pitching rules and regulations. It’s a much needed, ongoing conversation, but it’s hard to ignore the undercurrent of nay saying and finger pointing (not an uncommon phenomenon in our space.) It seems like such a trivial pursuit when – forgive me – there are bigger [...]

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Personal Digital Covenant

May 7, 2008 – 7:34 am

Do you have strategy-envy over the groups that have it together in the digital badlands? You should.

Zappos takes its shoes the extra mile with more than 250 diligent, twittering staffers, all part of a full-immersion dive into Twitter sanctioned by blogging CEO Tony Hsieh.
Everyone at the Indianapolis Museum of Art is down with integrated [...]

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Public Relations by Association(s)

April 29, 2008 – 5:34 am

Last Friday’s conference for PRSA’s Nonprofit/Association section, “PR 2.0: Riding the Social Media Wave,” was a big draw for the District’s 501(c)-something crowd. You might not know many of the attending groups, but this could change as they move into the digital era. Hey, the train doesn’t leave the station without the caboose!
Is it a [...]

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Quien es mi Blamigo? (Who is my blog friend?)

April 22, 2008 – 11:34 am

Did you know Jamie Lee Curtis writes children’s books? She’s penned nearly 10 of them, including “Is There Really a Human Race?,” a story of a boy who wants to know, “Is the human race an obstacle course? Is it a spirit? Does he get his own lane? Does he get his own coach?” The [...]

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You’re a Resource. Don’t Repel, Appeal.

April 18, 2008 – 1:14 am

The PR pro is a gateway to information; the journalist is a gateway to visibility. The couple is entangled in an epic saga of deadlines and details. Yet, is the scale balanced?
A lot of time and energy is spent luring journalists to the story and sustaining the courtship. (Photo spotted at Birdsasart.)
Finding the [...]

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Social Media for Social Good, Not Evil

April 8, 2008 – 9:02 am

Anyone out there working or volunteering for societal benefit? This post is for you. Future posts will be for you, too, if there’s interest – there’s plenty to share about do-good strategies.
Recent discussion on this blog (and elsewhere) regarding social media in-fighting might drive skepticism or paranoia into your heart. As proven day-in and day-out, [...]

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