If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
Author Archives: Rosalie Morton
She can often be seen on the third floor of the Richmond office, trying to find her dog, Petey, who has most likely snuck into someone else’s office to beg for food.
Yep, it’s Earth Day. That means all of the big national brands will be giving out tote bags or planting trees… doing some kind of one-off for a slice of the Earth Day buzz pie. As we scan the headlines to see what Coca-Cola and Target are up to this Earth Day, we tend to [...]
By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data. Very social [...]
By Rosalie Morton (@rosaliemo) If content is king, photos are his favorite little prince. Mark my words, 2013 will be the year of the photo. We were just getting primed in 2012. Facebook acquired Instagram. Photo posts on Facebook get more likes than links, text or videos. Your audience isn’t reading your posts anymore… not unless there [...]
Although the real winner last night was Barack Obama, social media stole the show, providing interesting insight to election stats and answering many of our questions about the election in real-time.
THE BOOZE BIN By Rosalie Morton (@rosaliemo) Can you believe we are approaching the end of the summer? Sept. 21 to be exact. Summer can’t come to an end without a nod to the summer staple, sangria. It hasn’t always been like this. Sangria has surged in popularity in the past five years. For a [...]
THE BOOZE BIN By Rosalie Morton (@rosaliemo) When I first arrived in Charlottesville as an undergrad at U.Va., I was flabbergasted that Virginians could not walk into their grocery store and buy liquor. I’d grown accustomed to my dear old Mom and Dad grabbing a bottle of Jack Daniels and setting it in our shopping [...]
THE BOOZE BIN By Rosalie Morton @rosaliemo Whiskey is the new “it” beverage. Gin has become the darling of speakeasies and hipsters, with mixologists whipping up Ramos Gin Fizzes, and Hendrick’s Gin finding a plethora of hipster devotees through its pop-up events and seersucker social sponsorships. Bethenny Frankel’s Skinny Girl Vodka has found [...]
THE BOOZE BIN By, Rosalie Morton (@rosaliemo) Meme 101 You might not think you know exactly what a meme (pron. MEEM) is… but if you’re reading this blog you do, promise. I think memes are best described through examples. So consider a few of my recent favorites: - Angelina Jolie’s leg from the Oscar’s - What my [...]
THE BOOZE BIN By Rosalie Morton (@rosaliemo) As a Pasadena, Calif. native, I have a special place in my heart for Trader Joe’s. The very first store is only a few miles from my house. I love the “crew” with their Hawaiian shirts, the friendly neighborhood atmosphere, the sample stations, the amazing pre-packaged salads, the innovative [...]