THE BOOZE BIN
By, Rosalie Morton (@rosaliemo)
Meme 101
You might not think you know exactly what a meme (pron. MEEM) is… but if you’re reading this blog you do, promise. I think memes are best described through examples. So consider a few of my recent favorites:
- Angelina Jolie’s leg from the Oscar’s
- What my friends think I do (the [...]
Posted in Branding, Digital Marketing, The Booze Bin
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Tagged booze bin, bro icing, bros icing bros, crt/tanaka, meme, meme 101, meme definition, Rosalie Morton, The Booze Bin, the most interesting man in the world
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THE BOOZE BIN
By Rosalie Morton (@rosaliemo)
As a Pasadena, Calif. native, I have a special place in my heart for Trader Joe’s. The very first store is only a few miles from my house. I love the “crew” with their Hawaiian shirts, the friendly neighborhood atmosphere, the sample stations, the amazing pre-packaged salads, the innovative private-label selection, [...]
Posted in Digital Marketing, The Booze Bin
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Tagged Branding, Charles Shaw, CRT/t, crt/tanaka, Joe Coulombe, marketing, Marketing Tips, PR Industry Trends, Public Relations, Rosalie Morton, trader joe's, Two Buck Chuck
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THE BOOZE BIN
by Rosalie Morton (@rosaliemo)
We were having an agency brainstorm for a booze client prospect last Friday, and the conversation turned to millennials: what makes them tick and how to market to them.
All I needed was an opening, and I readily launched into my take on millennials, as “researched” and “proven” purely anecdotally by [...]
Posted in The Booze Bin
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Tagged angel's share, bourbon, bourbon and branch, crt/tanaka, Gen Y, marketing to gen y, marketing to millenials, millennial, Millennials, Rosalie Morton, speakeasy, the edison
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THE BOOZE BIN
By Rosalie Morton (@rosaliemo)
Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes on.
Combine alcohol [...]
Posted in Digital Marketing, PR Industry Trends, The Booze Bin
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Tagged beer, crt/tanaka, how to pitch, infographic, media pitching, pitching, pr tips, Rosalie Morton, The Booze Bin
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February 15, 2012 – 8:00 am
THE BOOZE BIN
By Rosalie Morton (@rosaliemo)
What better way to celebrate Social Media Week 2012 than with a look at how craft beer, an American past time, is faring on everyone’s favorite social network, Facebook.
The craft beer movement is well underway in 2012, and these small breweries are absolutely perfect for social media. Add the naturally [...]
January 11, 2012 – 8:00 am
THE BOOZE BIN
By Rosalie Morton (@rosaliemo)
A love of bourbon simply runs in my family. I forever will fondly remember my very southern grandmother, Kitty, sipping her Jim Beam Manhattan on rocks. This appreciation was passed straight down to me, and what can I say? I’m a trendsetter. Bourbon and whiskey sales are booming.
Okay, so [...]
Posted in Digital Marketing, The Booze Bin
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Tagged boardwalk empire, bourbon, bourbon and branch, don draper, jack daniel's tennessee honey, jack daniels, jim beam, kid rock, mad men, marketing, red stag, Rosalie Morton, seven grand, trends, whiskey
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September 5, 2011 – 3:00 pm
There’s a place for customization and interactivity in digital art…. but not in my everyday search.
By Rosalie Morton (@rosaliemo)
Two weeks ago I headed up to New York to visit an awesome friend of mine, also a PR pro. I’d browsed through The New Yorker on my way up to figure out the “must-dos” for the [...]
By Rosalie Morton @rosaliemo
One of the best things about working for a mid-size agency is the quality and intimacy of the training sessions. Our training committee is fantastic, and always looking to us for our input on what WE want to learn about.
What is the most evergreen topic in PR? Best practices for pitching. How [...]
By Rosalie Morton (@RosalieMo)
What’s the key to success with social media? According to the pros who spoke at Vocus Users Conference ’11 in Baltimore last week, it’s content. And I have to agree.
The speaker list at the conference was virtually a who’s who of the social media/public relations space. The very entertaining Scott Stratten opened [...]
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