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Author Archives: Rebekah Polster

With over ten years of experience in marketing and public relations, Rebekah serves as an Account Supervisor in CRT/tanaka’s New York office. Since joining CRT/tanaka in spring 2012, Rebekah has and continues to work on accounts in both the Food & Beverage and Consumer Practices. Rebekah’s diverse background in public relations, marketing, event planning and account management has been tapped for overseeing major press, trade and consumer events, including day-of events and guerilla marketing, as well as small intimate tastings and press meetings.

Five lessons I learned at the Manhattan Cocktail Classic

May 29, 2013 – 10:23 am

After last week’s shoutout for classic liquor brands to remember, here’s a snapshot of newer, hot-to-trot brands, plus a few key learnings I took away from the Manhattan Cocktail Classic. Cheers! 1) Rums are the “IT” Liquor It was only recently that I started to truly appreciate the sipping value of rum, falling in love [...]

Posted in The Booze Bin, Wine, Food & Nutrition | Comments (1)

Liquors That Last – 3 Brands to Remember from the Manhattan Cocktail Classic

May 22, 2013 – 10:04 am

In the humble opinion of this New Yorker, the U.S. spirit market is reminiscent of a subway during rush hour – crowded like a cattle car. At least, this is what I’ve observed unscientifically in my neighborhood liquor stores, as well as booze industry magazines. This past weekend, I was proved correct at the Manhattan [...]

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Haters Gonna Hate… Vodka?

March 20, 2013 – 9:59 am

Once upon a time, my drink of choice was a vodka tonic. I relived that time of my life when I saw a scene from The Last Days of Disco last weekend in which Chloe Sevigny’s character is given a vodka tonic. She says, “That’s odd he knew I drink vodka tonics. I never told [...]

Posted in The Booze Bin, Wine, Food & Nutrition | Comments (4)

Sponsoring Events: Should Booze Brands Pay?

February 20, 2013 – 10:21 am

THE BOOZE BIN by Rebekah Polster (@BekinBklyn) Wine and liquor brands are bombarded just about every week to sponsor an event, whether it’s an art opening hosted by a friend of a friend’s friend or the Grammy’s. These “intimate” events range in grandeur and product amount, but at the end of the day, what does [...]

Posted in Digital Marketing, PR Industry Trends, The Booze Bin, Wine, Food & Nutrition | Comments (1)

What Holiday CAN’T You Enjoy A Drink With? (National Caps Lock Day Maybe?)

January 23, 2013 – 10:37 am

THE BOOZE BIN by Rebekah Polster (@BekInBklyn) With the excitement and flurry of Inauguration Day this past Monday, it was interesting to see what was hitting my inbox announcing the latest celebratory libations. There was an Americano, a slew of cocktails created by the well-known mixologist and historian, David Wondrich and many others. I know [...]

Posted in The Booze Bin, Wine, Food & Nutrition | Comments (1)

What to Read and Drink for the Holidays

November 21, 2012 – 10:51 am

THE BOOZE BIN by Rebekah Polster (@BekInBklyn) Ad sales and marketers in the wine and spirits industry relish the holidays: if there is a way to garner more press and ads based on a holiday, it will be done! And when a holiday comes rolling around that is actually focused on turkey and its accoutrements, [...]

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Viral Videos: Can Wine Brands Compete With Everyone Else?

October 3, 2012 – 9:31 am

THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]

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