You read Five Instagram Secrets for Health Brands and you were inspired to start an Instagram for your brand. It seems to be going well so far; but how can you really measure your Instagram success? Here are four free tools businesses can use to keep track of their Instagram success: 1. SumAll – I just started [...]
Author Archives: Rachael Seda
5 Ways Food and Nutrition Brands Can Reach Millennials
April 18, 2013 – 9:57 am
Why McDonald’s New McWrap Missed the Point McDonald’s Millennial problem has been the talk of the town with the launch of its biggest product of the year, the McWrap. In an attempt to win over the Millennial generation, the McWrap, referred to as the “Subway buster,” is supposed to offer customization and variety, two highly [...]
Transparency During a Crisis – What Hospitals Can Learn from Johns Hopkins
April 11, 2013 – 9:28 am
Guest post by Nancy Cawley Jean, a senior media relations officer with more than 20 years of health care communications experience. Nancy manages social media for the hospitals in the Lifespan health system in Rhode Island and can be reached via email at njean@lifespan.org or on Twitter @NancyCawleyJean. Johns Hopkins Hospital has a wonderful reputation [...]
Five Instagram Secrets for Health Brands
March 14, 2013 – 10:24 am
I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made its journey into the hands of the social media enthusiasts and the artsy photographer wannabes has quickly caught the attention of big brands. In fact, [...]
Why You Should Never Tweet A News Release
February 7, 2013 – 11:18 am
By Rachael Seda (@rachaelseda) I remember my first PR writing class. While I enjoyed it, I distinctively remember the painstaking feeling of having the creative joy sucked out of me when I had to write my first news release, and again when I wrote my second, and so on. If I didn’t want to read [...]
5 Things Nonprofits Must Do To Captivate Millennials
January 3, 2013 – 10:49 am
By Rachael Seda (@rachaelseda) I have a short attention span, but I rock at multitasking. I may get bored easy but if you capture my attention, I could become your number one advocate. Please just cut to the chase, there’s no need for lengthy instructions; to me a picture’s worth a thousand words. At about [...]
Social Media: The Key to Transforming Doctor-Patient Communication
December 20, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough [...]
5 Tips to Help Medical Tourism Brands Thrive in the Digital Age
November 29, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Would someone actually travel to another country for medical care? Yes, according to CDC data up to 750,000 U.S. residents travel to another country for lower-cost medical or dental care each year and an Ipsos survey found that 38% of U.S. residents are open to health care abroad. The rising cost [...]
Are We Trying To Do Too Much in Health Care Social Media?
October 25, 2012 – 9:00 am
Guest post by Nancy Cawley Jean I recently read an article announcing MyBCTeam, a new social network for women with breast cancer. Initially I thought, “What a wonderful idea.” The social network targets a set demographic audience, women uniquely bonded by their experience with breast cancer. It’s this unique shared bond that draws these women to [...]
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 3 – Pomp and Circumstance: