Musings and analysis on marketing, buzz and communications.
Beyonce with her daughter, Blue Ivy. Carter Family/Ed Burke for Beyonce.com/AP Photo
By Toni Carey (@toni_carey)
A couple of weeks ago while out for lunch with husband Jay-Z, Beyonce shocked the world by breast feeding their new arrival, Blue Ivy, in public. At first I was annoyed with the continuous news coverage of baby Blue Ivy and [...]
What happens when your brand falls victim to the very thing it’s known for? While Paula Deen contributed her onset of Type 2 Diabetes to genetics, age, ethnicity and stress, she emphasized that her diagnosis “isn’t a death sentence,” but it very well could be.
By Toni Carey (@toni_carey)
Food deserts (any census area where at least 20 percent of inhabitants are below the poverty line and 33 percent) continue to be a hot topic as the obesity epidemic remains a nationwide focus. Earlier this year, Rishabh Mehrotra, president and chief executive officer of SHPS, Inc., wrote a guest post for [...]
By Toni Carey (@toni_carey)
Last weekend, I had the opportunity to attend the first annual Fitness and Health Bloggers Conference in Boulder, Colo., which just happens to be one of the healthiest cities in the nation. As a full-time public relations professional and a part-time fitness and health blogger, I find pitching the media during the [...]
By Toni Carey (@toni_carey)
In an age where time is money and money is time, most businesses have either forgone their customer service initiatives or put them on a back burner. While the majority of consumers have given up on “stellar” customer experience, I’m one of the few people that still snail mails companies to provide [...]
By Toni Carey (@toni_carey)
Reaching minorities doesn’t mean that you have to employ a hip-hip icon or Hispanic movie star – but you do need to know who you’re trying to reach.
Several weeks ago, I explored how mainstream America is finally noticing the influence and buying power of the nation’s growing minority population. While targeting minorities [...]
By Toni Carey (@toni_carey)
The past two weeks have been newsworthy for minorities and marketing:
Intel signed on will.i.am, front man of the Black Eyed Peas, for product collaboration
Vibe Magazine, an urban music publication, announced it will sponsor NASCAR driver Darrell Wallace, Jr., as well as run extensive editorial coverage of NASCAR’s Driver for Diversity program
The Huffington [...]
By Toni Carey (@toni_carey)
I’m a child of the 80s. Oh, yes. I still have fond memories of neon tights, step aerobics and the Richard Simmons empire. Although these trends were tragic in their own rite, these companies and self-made fitness experts were on to something. Health and wellness transformed from an intangible concept to [...]
Reaching People with Nutrition Messaging:
The Best of Booze Memes – LOLz!:
Blue Ivy - Already a Minority Health Advocate? :
Thought leadership is key to hospital social media success:
With QR Codes, Hospitals Are Finding It’s Hip to Be Square: