Author Archives: Dave McNamara

The Second Screen: Moving Beyond Twitter

February 3, 2012 – 2:03 pm

By Dave McNamara
With the explosion of the smartphone and the tablet market, a shift known as the second screen is quickly taking over how people consume media.  This phenomenon of the second screen essentially means that while people are watching television in the comfort of their living room, they are simultaneously accessing the web on [...]

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Going The Distance

July 9, 2010 – 9:18 am

Is social media sustainable? It has proven current value. But what is the next big thing – where will customers demand the market to meet them? Or more importantly when the “shiny” wears off – how will social media evolve to be fresh?
“When an object of design is long lasting, it has two concurrent effects: [...]

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4 C’s For A Clean Social Media Score Card

June 18, 2010 – 8:45 am

You’re a salesman (or saleswomen) whether you want to be or not. I’m not talking about an elevator pitch or positioning, rather the success of your vision determines how well you can sell it. Insert your cliches about reaching for the sky but with a realistic view on your goal it can be reached – [...]

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Social Media Is A Commitment

May 21, 2010 – 11:56 am

Last night, I attended #smcrva where @DeanHolmes talked on the topic of “Evaluating Your Content”. He showed how the message should drive the strategy. It’s not about the marketing – it’s all about the content! This is a basic concept, but often forgotten in the rush to adopt the next big trend. So if it’s [...]

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Where did all these people come from?

May 4, 2010 – 3:57 pm

Human nature conditions us to love being part of a movement, sometimes even to the point of addition. The Foursquare swarm badge is a prime example of individual’s desire to be rewarded for a group action. Combined with the short time span of growth, the rewards are ethereal and have no tangible value by themselves. [...]

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Image is Everything

April 26, 2010 – 2:25 pm

A picture is worth more than a 1000 words, especially when it is an image that invokes memories. In social media, image is everything and the first perception of credibility is conveyed through your avatar. If you put your best foot forward in the real world – why not do the same in the digital [...]

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Leaving The Experts Behind

April 21, 2010 – 11:11 am

When the cool kids hint at a direction, all the sheep will follow. The hot trend right now is talking about how a particular big network is old news and the “expert” is moving on. With Twitter all a buzz about how traffic retention has been a problem, it is interesting to see the swarm [...]

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Being a voyeur is not a game anymore

April 7, 2010 – 11:22 am

We like the risk of being watched. The thrill of knowing people follow your every move with rapt attention strokes the ego and makes us celebrities in our own little bubble. It started with blogs, went to lifestreaming, now location awareness with push notifications is the big game in town. So why is location based [...]

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Nothing’s permanent, not even death.

January 20, 2010 – 9:00 am

By Wyatt Wood
It seems to be a reoccurring trend, at least in the blogosphere, to step back and evaluate the balance that time spent online (largely spent in social networks) affects our lives. This desire for balance is a good move; considering the research showing damaging physiological changes created by increasing use of social networks and the associated decline [...]

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Social Media To The Rescue

January 13, 2010 – 1:27 pm

With all the buzz over the earthquakes in Haiti it seems that real time search combined with social networks are making strides in the relief efforts. Yesterday evening I watched traditional media coverage of the large search and rescue operations on standby while online Twitter and Facebook covered the efforts and situation that were happening [...]

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