Feb 19 2009
I’ve signed a contract with Bartleby for my second book with an expected release in the first half of 2010. The working title is Social Media for Social Good, following along the lines of our class at Georgetown University, and to serve a general thirst for sector-specific social media knowledge from NGOs and public sector organizations alike.
This time I will be joined by Qui Diaz as co-author (similar to Brian Solis on Now Is Gone), and Beth Kanter will write the conclusion to the book. Qui will be focused on providing the case studies and general editing. An introduction will be authored by a person yet to be determined.
I am thrilled to have these two social cause experts participate in this project. While I’ve executed social cause programs for the better part of a decade, I am not solely focused in this industry, and see myself as a general communications practitioner. Their in-depth knowledge will ensure a great book that will resonate with our core audiences.
What Will Be Different
Now Is Gone was written as a cost–effective general entry level primer for executives and entrepreneurs. This book will be a hardcover, and is going to be much more in depth. We want to arm the next generation of social cause communicators with the tools they need to succeed online.
As such I’m planning on giving away all of the best practices and trade secrets we have. People should be able to read the book, and learn how to create a method to build bonafide strategies, select tactics intelligently, integrate into larger communications programs, and measure for results. There will be exercises and suggested tests for those who want to measure progress.
In addition, we rushed Now Is Gone to market last time to bring timely information to the marketplace. At the same time that caused some errors. Both I and Bartleby listened to the criticism on the last book and will be engaging in a slower, more thorough writing and editorial process.
There will also be no companion blog. That effort almost killed me a year ago. Instead I will be blogging about my thoughts and writings during the drafting process and post marketing phase here on the Buzz Bin. Qui is expecting to do the same on Evange.List. Like Now Is Gone, once the book is published there will be no formal tour, and speaking engagements will occur on an ad hoc basis.
Further, we are actively engaged in some original research on Philanthropy 2.0, and it is my hope to include more in-depth analysis and thoughts in Social Media for Social Good. In general, expect a much richer book that will really enable the socially concerned with some meaningful ways to fundraise, educate and inspire online.
And if you are in the business, look out! I may be calling to interview you soon.