Nov 20 2008
Cerado Ventana connects customers to brands in spaces such as their blogs, personal start pages and cells phones. Created by Cerado, a provider of mobile and web-based software services, Cerado Ventana offers a wide array of features designed and implemented by customer requests.
Cerado Ventana addresses the needs of brands and customers. Brands have the opportunity to create and manage ventanas of their company, networks, events, etc. and deploy them through mobile devices or the web, broadening their ways to reach customers. The ventanas enable brands to find customers that are talking about them online – allowing the brands to engage in the conversation and build relationships with customers. Through this system, customers can address five aspects of business relationships: research, purchase, support, connection and conversation. The relationship building also helps brands connect their customers to the sales teams, support staff, and to easily find product information.
If you own an iPhone or Blackberry, you can immediately deploy their mobile-based app and/or blog widget through personal start pages, like iGoogle. You can also integrate Cerado Ventana with a blog sidebar. All you have to do is purchase Cerado Ventana, create your ventanas and with one click – become connected. Examples of ventanas include: Blog World Expo, GigaOm’s Mobilize Conference, and Zappos.
Here is an intro video of Cerado Ventana:
Buzz Meter Ranking: 4 out of 4 Buzz Bees
Positive: Lots of brands are looking for better and more efficient ways to connect with customers. An issue is that these organizations do not know how to connect with customers beyond the brick and mortar and regular online sites; Cerado Ventana addresses this.
Negative: Building relationships takes a while and is not free. Cerado Ventana’s starting price is $499, but don’t let this hinder you from connecting you to your customers.
Conclusion: As they’ve stated, “Cerado Ventana is the new platform for bringing people, information and business together,” and I believe that Cerado is successfully doing this. Cerado Ventana is an excellent investment that brands should consider using.