01. Mobile internet usage is projected to overtake desktop internet usage by 2014
The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a mobile friendly website you will get lost in the shuffle. By 2014 mobile internet usage should outpace desktops. This stat varies by source but 2014/15 is right around the corner. 2013 is the year to think about how your website caters to the mobile market.
02. Yes, you really do need a mobile friendly website
Not having a mobile friendly site will hurt the user experience as well as brand reputation. Google did a study on what users want from a mobile site and here are a few key points: 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile friendly. And 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
03. Responsive design is the solution to the mobile dilemma
If you are not mobile friendly the solution resides within a technique called responsive design. Essentially this happens in the coding of the site and allows you to create one website that works across all devices. Knowing that 2014 is around the bend, and if you are planning to redesign your website, I strongly encourage implementing a responsive site. With the one site for all devices mindset this eliminates the need for specific mobile domains. With one site for all devices, content is managed in one spot and you don’t have to worry about a seperate domain for mobile search rankings.
View all 20 digital facts
You and your client may be on the fence about allocating marketing or PR dollars towards a search engine friendly website and content. If that’s the case and you want to increase traffic, raise awareness, generate sales or leads on your website search should be a part of your digital strategy. Here are a few basic stats on why search is a valuable tactic:
Let’s say you are doing the following for your client:
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