3 Wine Social Media Tools Worth Sipping

THE BOOZE BIN

By Pia Mara Finkell (@piamara)

 

WineBottleSocialIconImage

 

 

 

 

 

 

 

 

This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter and wittier colleagues will be pinch hitting for me while I’m on maternity leave. The Booze Bin lives on!

 Now on to those hot tools for grapey greatness. The first applies to much more than wine, the second saves you time and keeps you engaged (for free) and the third offers a good solution to small business owners trying to get on the social train.

word-for-the-day1. Pinterest: I’ve heard mention of it so many times in the past month that it seems a waste to not start a drinking game, or at least scream Pee-Wee’s Playhouse word-of-the-day style with every reference. For those of you without estrogen running through your veins or a close female friend in her early 20’s, Pinterest is an invite-only, visually-beautiful, digital bulletin board that takes your magazine cutting and scrapbooking habit online, and makes it searchable for others with similar interests.

Pinterest Wine

Now one of the top 10 social networks, Pinterest is perfect for wineries and wine regions looking to engage potential customers online with cool visual (image + video) elements of their winery and wines, pairings and recipes, new label ideas, etc.

2. Social Connect: Created by a friend’s wine digital think tank, the second is a killer tool to help the wine industry listen and engage with their customers in the online sphere FOR FREE (yes, actually free, forever). It was a cool tool as Cruvee, but the spanky newest version of this web application mines and delivers all online conversation around your wine brand on wine blogs and discussion boards, Twitter, Facebook, LinkedIn, Foursquare, CellarTracker and others. It has lots of new bells and whistles, but bottom line, it’s a great free tool to measure online discussion specific to the wine industry. Rad.

Social Candy3. Social Candy: Great for individual wineries on a shoestring marketing budget (take a look at their client lineup), Social Candy offers small businesses simple, online tools to create and manage Facebook content, including wine e-commerce, events and integration with other online mediums (blogs, websites, etc.). One of their customers from Lambert Winery testified, “the integration to our eCommerce system allows us to change content in a single location, and it automatically updates on our website and in Facebook at the same time. Social Candy also makes it easy for us to change our featured wines, update event information and showcase our beautiful winery.”

Cheers y’all and thanks for reading the Booze Bin. Lordy knows I’ll need a stiff drink once this baby is on the outside, so you can be sure you’ll hear from me soon.

Photos courtesy of Godammit.com, Wine Industry Network and AppsBistro.

 

Branding Lessons from the “Sweetest” Wine on the Shelf

image

THE BOOZE BIN

By Emily Valentine (@ebvalentine)

Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake marketing team had in mind when it built the brand back in 2008.

Picture a 20- or 30-something woman browsing the supermarket wine aisle. She wants something tasteful, but she doesn’t have much time or money to spend. Suddenly, her eyes land on a bottle that might’ve rolled right out of an Anthropologie store. It’s elegant, classy, chic … just like the woman she aspires to be. When she picks it up for a closer look, her decision is sealed – and if this wine brings her as much enjoyment as its pastry namesake, she’ll be a very happy customer.

Consumer opinions on Cupcake’s approach to winemaking and labeling vary, but with a million cases sold in 2011, the brand is no doubt basking in its success. And, regardless of whether you like Cupcake wines, there’s much marketing wisdom to be learned from their example:

1) Know your audience – Cupcake’s first shrewd move was to identify a) the customer group with the greatest potential to grow wine sales and b) what that group wants from a wine. The Cupcake line, says winemaker Adam Richards, is designed to “please the palates of the next generation of wine drinkers” who are always looking to try something new, especially at an affordable price point. In a somewhat miraculous feat, Cupcake has managed to bottle a lighthearted, feminine formula that delights everyday wine drinkers without appalling the wine elite.

2) Differentiate No other winery before or since has used such sugary terms to describe its blends, but it’s working for Cupcake. The genius of calling a wine Red Velvet, Angel Food or “reminiscent of lemon chiffon” is three-fold: it’s unusual enough to make an impact, familiar enough to stick, and simplifies wine terminology for beginner wine consumers.

3) Appeal to emotion – In 2008, the gourmet cupcake craze had begun to take hold in the U.S., and Cupcake’s founders sought to emulate the emotional drivers behind this trend. The Cupcake brand was crafted to invoke the feeling people get when they reward or indulge themselves – be that with wine, sweets or other “bite-sized bits of fun.”clip_image002

4) Curate relevant content – Brands that find a way to be relevant to their customers’ lifestyles and continuously offer fresh, useful content are apt to succeed in today’s marketplace. It didn’t take Cupcake long to figure out what occupied its customers’ minds … and how it could get a slice. The brand now has an entire section of its website geared toward brides-to-be. Visitors to Cupcake’s Bridal Headquarters can find advice on everything from party planning on a budget to selecting the perfect wedding wines. (Eat that, Martha!)

As its blue and white wine bottles continue to fly off store shelves, Cupcake has taken its branding recipe to the next level with a line of flavored vodkas that promise to be “as rewarding and delicious as the wines that came before it.”

So, look out … the next thing you know, your millennial friends will be ordering Frosting and soda or Devil’s Food tonic.

 

Content Creation Learnings from Stella Artois Artistry

THE BOOZE BIN

by Cassandra Bianco (@cnbianco)

As marketers we must think and create content more like artists. Visual artists have an innate talent to gift beauty. Artists tend to look at the picture as a whole, instead of only seeing the main object of attention (scientific research has proved this.)

This past Monday I attended a Google+ and 2012 Forecast Community Manager Meet Up. The speakers voiced how the No. 1 priority should be to produce rich content for our brands. Behance’s Sarah Rapp, Google+’s Timothy Jordan and Big Fuel’s Michoel Ogince were all advocates of this. Knowing how important this is, I wanted to share a story that recently inspired me, sponsored by a big brand, that beautifully emerges.

UP THERE is a Stella Artois film about the dying craft of hand-painted advertisements, a tradition predating modern advertising. Director Malcolm Murray carefully noticed all important elements needed to create the film—the quiet moments of the paintbrush tapping and swirling the wall, the personal accounts of the artists attesting to the craft’s meaning, and traveling to the necessary vantage points for all on-lookers. I was moved not only by the film’s cinematography and anecdotes, but how the film succeeds in leaving a warm, inspiring impression of Stella that is not promotional…something quite difficult to achieve. Liquor companies and big brands have the luxury to develop stories like this without being hyper promotional, and should keep this in mind when strategizing content.

In the words of Big Spaceship’s Ivan Askwith, we need to stop spreading viruses, and start giving gifts. Brand managers, before you retweet or post a Facebook fan page update for your social communities, reread and make sure the content is educational, entertaining or inspiring. Make it count. Cheers.

UP THERE is based on an original concept by Mother, produced by Mekanism, presented by Stella Artois.

 

It’s Always Happy Hour on the 4th Hour – How To Pitch Your Booze Brand for “The Today Show”

THE BOOZE BIN

By Laura Petrosky (@aushunmon)

I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts who are disappointed if their late-morning beverage is actually non-alcoholic. Since Chelsea Handler introduced alcohol to the 4th hour in 2008 while promoting her book “Are you there, vodka? It’s me, Chelsea,” alcohol has become a signature staple of the show. Even “Saturday Night Live” paid tribute with a hilarious spoof.

In a country where local TV stations in places like Texas or New Orleans won’t even allow an unopened bottle of wine on morning television, Kathie Lee and Hoda celebrate everything from National Margarita Day to Oktoberfest in front of 2.3 million viewers nationwide.

Since November 2011, the 4th hour also gets repeated at 2 a.m. the next morning, averaging a healthy viewership of around 683,000. Can this get any better for peeps in liquor marketing, one may ask? It can – the 4th hour attracts the sought-after audience of women ages 25 to 54 and has a mind-blowing social media following. 369,000 Facebook fans and 36,600 followers on Twitter, to be exact (@klgandhoda).

So how do you land a gig on “The Today Show?” Two former clients of mine, a champagne and a vodka brand, each got their two minutes of fame on the most famous Happy Hour of morning television. If you ask me, here’s what they did right:

  • Pitch a story, not a product: We’re in PR, not in sales. Pitch a compelling story that fits your brand message, while including some other non-competing products. Working for an eco-friendly brand? What about “Sip a cocktail, save the earth! Cocktails that give back for Earth Day?”
  • Invest in an A-list spokesperson: After all, it’s national broadcast. Partner with established experts, such as the editor-in-chief of Food & Wine magazine. Stuck with a no-name spokesperson? Invest in local TV exposure first. The producers of “The Today Show” expect excellent B-roll footage of people they have never worked with.
  • Know your audience AND your anchors: Did you know that Kathie Lee does not drink boxed wine? Get familiar with the anchors and their female-skewed audience before you even think of proposing a story. The manliest cocktail of mankind is probably not going to be the right fit.

For more general tips on how to successfully pitch the 4th hour, check out Sabina Ptacin’s blog post on Preneur.net.

What Comes After Kathie Lee's "Winesday"?

Oh, and one more piece of advice, if you represent a liquor brand, always, and I mean ALWAYS, have professional bartenders on set when your brand will be featured on “The Today Show.” A producer once insisted that he only needed the recipe and would make the drink himself in order to save time. The facial expressions Kathie Lee and Hoda sported live on air when they tasted my client’s cocktail haunted me for a while.

Photos courtesy of the Today Show, Jezebel and Xfinity.

 

Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored)

THE BOOZE BIN

By Rosalie Morton (@rosaliemo)

A love of bourbon simply runs in my family. I forever will fondly remember my very southern grandmother, Kitty, sipping her Jim Beam Manhattan on rocks.  This appreciation was passed straight down to me, and what can I say? I’m a trendsetter. Bourbon and whiskey sales are booming.

Mad MenOkay, so it’s not me. But seriously, what is it? Is it the sexy Don Draper and his Canadian Club? Does the recession have us embracing those prohibition days, especially with HBO’s Boardwalk Empire intriguing audiences? Or is it simply for the love of our country, despite these hard times? After all, in 1964, Congress declared bourbon “a distinctive product of the United States.”

In the past, those wanting to ride the whiskey wave might have taken one sip and decided its distinctive taste was not for them… But we have a very interesting case on our hands, and I believe it’s the perfect storm. Don Draper made bourbon cool, and distilleries have a solution for those who can’t stomach the real deal—flavored whiskeys.

Guess what? It’s working. Sales of flavored whiskey have risen 136% this year over last (Nielsen).

According to a recent New York Times piece, although traditional bourbon sales still skew 80-20 male to female, with the recent release of flavored bourbon, gone are the days of attracting solely stereotypical Jack-Daniels-Tennesse-Honeyolder white males. Distilleries have found that African-Americans, Hispanics and women are enjoying their new creations. In fact, Red Stag, the black cherry bourbon from Jim Beam, skews 50-50 male/female and a bit younger in age than traditional Jim Beam.

Distilleries are being very smart about how they market these flavored whiskey wunderkinds.

Take Jack Daniel’s Tennessee Honey. Website? Not so much: http://www.jackdaniels.com/jackhoney/

But the Facebook page? Try 502,136 fans, for the win: http://www.facebook.com/jackdanielshoney. And, these fans are engaged. Last week’s simple, tongue-in-cheek status update: “The night is yours. Don’t screw it up.” 868 likes. I’m in PR, and I’m envious.

Jim Beam’s Red Stag isn’t one to be shown up. The team at Red Stag made a smart move, sponsoring Kid Rock’s Born Free Tour. Women love him. Men like him too. He attracts the right age. He mixes country and rock and roll. Good call, Jim Beam, good call.

So is the bourbon trend here to stay? Ask everyone in line at my favorite whiskey bar in LA, Seven Grand, or whispering their password to enter the super secretive speakeasy, The Bourbon and Branch in San Francisco.

My money says this is only the beginning. What do you think?

Photo credits: Mad Men (MadMenDVD.org)  and Jack Daniel’s Tennessee Honey.

For more on bourbon trends and news, I’d suggest taking a peek at the bourbon blog

 

5 Wine Blogs for 2012

THE BOOZE BIN

By Pia Mara Finkell (@piamara)

the-well-read-wine-lover-cartoonWith the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown straight out the window. Plus, given all the at-home time in my near future, I figure when I’m not rocking, changing or gushing over my new little man, I’ll need some good reads to keep my mind from turning (entirely) to mommy mush.

So, on that note, here are my top five go-to wine blogs for staying tuned-in, learning something new, being inspired as a (pseudo)writer and self-proclaimed wine dork, or perhaps just having a good laugh. After getting Tina Fey’s Bossy Pants as a gift, I feel comedic writing is by far the most admirable, so hopefully there will be more than a few good laughs. Given sleepless nights and mom jeans are a foregone conclusion at this point, I’ll likely need it.

1. Dr. Vino

If you’re into wine, you probably already read this blog and for good reason. Tyler’s writing is smart with a dash of dork, and his content teaches me something new almost every time I tune in. From quirky observations and fun facts to juicy exposés with an equally interesting comments section, I read Dr. Vino more than any other and you should, too. Period.  

2. 1WineDude

1WineDude_MIWbadge-8x6Now that this dude has made the scary leap and joined the wine biz full-time (congrats Joe!), we can all look forward to more funny, tell-it-like-it-is blog and vlog posts for the intermediate wine lover. Graduated beyond wine 101? Three pieces of good news for you: everything is more interesting from here, it’s more about enjoyment than dissection (i.e., to really “learn” about this stuff, you have to swallow more than you spit) AND there’s a wine blog just for you. 

3. Dave McIntyre’s WineLine

Since moving from the big city to small-town, Virginia wine country a few years ago, I’ve fallen in love with the local movement, especially #eatlocal and #drinklocal. Dave’s blog has served as a good forum, offering deeper insight into local wine news (and beyond) and new bottles to try. Since I prefer to buy chèvre from a local goat cheese producer, beers from a local brewer and, of course, wine from a local vintner, I appreciate a blog with similar interests.  

4. Terroirist

I got into this blog during last year’s Wine Blogger Conference in my hometown. Simply stated, it is good stuff. I love the format (daily and concise), the weekly winemaker interviews and various contributor voices. And since my free time for reading blogs is limited, as I’m sure is yours, the “Daily Wine News” posts offer a succinct summary of interesting discussions on other wine blogs and news.

5. Drink What You Like

drvino_iamnotacrook_ebenReasons why I like this blog: 1) Frank is a fellow Virginian and through his writing, openly proud of our local juice. 2) He is one of the few people who seems to travel more than me, but makes the best of it through his love of wine and writing. 3) He drinks and writes what he likes, and I tend to like it, too. 4) He has a newborn at home and still seems to find time to enjoy wine, food and time with his family. This gives me hope for the year to come.

Cheers!

Photos courtesy of Wine Travel Media, 1WineDude and Alex Eben Meyer.

 

How to Break Through the Holiday Haze – 3 Smart Approaches to Holiday Beverage Branding

THE BOOZE BIN

By Emily Valentine (@ebvalentine)

The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.

But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, exhilarating and rewarding … or laden with guilt and stress. From a booze brander’s perspective, this time of year is a promotional heyday. What better time to forge a lasting connection with consumers than when they are hurtling along an emotional roller coaster, searching frantically for something soothing to glom onto?

Consumer brands can make the most of holiday marketing by 1) understanding the seasonal sentiments of their target customer, and 2) tailoring messages to appeal to their needs and aspirations. At the end of the day, whether or not someone tosses your product into her holiday shopping cart depends entirely on what it can help her achieve.

Here are a few examples of beverage brands that have tapped into their customers’ emotional needs and are responding to them this holiday season:banana_republic_wine

  1. Clos du Bois apparently has found that its target customer wants to feel and/or appear effortlessly sophisticated when hosting a holiday party or giving holiday gifts. This fall, the California winery partnered with Banana Republic on limited edition wine bottles that appeal to the yuppie lifestyle aspirations of its target audience. Associating with an influential fashion brand builds Clos du Bois’ credibility among an image-conscious crowd, and bringing a limited number of the “designer wines” to market adds an air of exclusivity so buyers feel privileged and in-the-know.
  2. Whether they have a large network of family and friends or are more reclusive by nature, many people find comfort and satisfaction in connecting with others during the holiday season. Heineken is hitching onto this phenomenon of social psychology to enhance the link between its brand and “what’s truly important in our lives this season – our friendships.” HeinekenTreeThe Dutch beer brand’s new Facebook application lets consumers use photos of their friends to make and share a Social Christmas Tree, spreading plenty of green cheer and buzz about the Heineken installation in the process.
  3. Okay, so Coca Cola isn’t exactly booze, but it is the preferred mixer for many rum and bourbon drinkers around the world … and, as the world’s most valuable brand, it’s redwhitecansalways one we can learn from. This year, Coca Cola is piggybacking on the fact that many consumers want to feel like they’re doing good and giving back to the community during the holidays. In November, the megabrand transformed its iconic red can to arctic white in order to raise awareness and funds to protect the natural habitat of its brand mascot, the polar bear. I see this campaign as a win-win for all parties involved. Coke fans get to support the World Wildlife Fund while sipping their favorite beverage, and Coke marketers get to drive holiday sales while embedding their responsible citizen image into the minds of consumers. A number of die-hard Coke drinkers didn’t see it the same way as I did, however, and the brand has since tweaked its strategy in response.

These are just a few instances of smart holiday beverage branding. What others have you noticed?

Photos courtesy of Banana Republic, Heineken and Coca Cola.

 

From Vente to Vino – Starbucks Brings Wine and Beer to the Java-Loving Masses

THE BOOZE BIN

By Pia Mara Finkell (@piamara)

StarBucks-Beer--78326

After testing the concept in several Northwest stores, Starbucks announced its plans to add wine, beer and accompanying tapas dishes to around half a dozen stores in Chicago next year.

According to a recent article in the Seattle Times, Starbuck’s spokesman Alan Hilowitz reports the coffee chain will focus on appropriate neighborhoods for this concept. He added the addition of wine and beer to test stores has resulted in “double-digit sales growth after 4pm.”

A Chicago Tribune article discussed Starbucks’ hope to create a “more community-oriented store” to help them compete with local watering holes for consumer’s happy hour dollars. Their hope is the non-bar atmosphere and availability of coffee options for those abstaining or simply underage will better help them fill seats during the evening daypart.

Wine on coffeeOther fast food chains selling booze to boost sales include Burger King, Sonic and Pizza Hut. While adding alcohol to their menus can offer greater sales opportunities for the late afternoon and evening crowd, there is some discussion that the risk might not be worth the investment given increased liability comes with the turf.

Starbucks clearly believes the risk is worthwhile and will continue to look for appropriate stores for an added wine and beer list. Along with booze, the coffee chain will experiment with live music, poetry and other entertainment to further attract the evening crowd and boost sales.

starbucks-wine-glassIt seems to be a logical next step for Starbucks. Call me old fashioned though, but I still enjoy my friendly corner bar for a pint and a wine or tapas bar for a glass of vino. It’s nice to have options though, so to each his own.

One hopeful thought is Starbucks will focus on local wines in each of their shops to demonstrate support of the local community. Cheers to that!

Photos courtesy of Freaking News, Beyond the Bottle and Dr. Vino.

 

What’s Been Brewing: Top Five Booze Trends for 2012

THE BOOZE BIN

By Pia Mara Finkell (@piamara)

It’s that time of year again. Obnoxious Christmas music blasts in stores, despite the fact that Thanksgiving is next week. Can’t we focus on one holiday at a time? But I digress…

With 2012 just around the corner, here’s a look at the major booze trends ready to make a splash in the New Year. Cheers!

1. Value is the new cheap

rioja reservas sommelier journalWhen the recession first hit a few years ago, headlines like “Top 10 wines for under $10” and “Secrets to drinking on the cheap” became ubiquitous. Cheap was the new black. Interestingly, trends this year seem to instead be moving toward a desire for value at all price points, and 2012 looks to place more importance on consumers trading up to get better values and find diamonds in the rough.

As an example, I work with the wines of Rioja, a region noted for its value proposition at various price points. We have noted the biggest growth this year in our premium wines, Reservas and Gran Reservas, which grew by over 50% and 95% respectively in the first half of the year. Rather than simply cheap wines, it seems consumers are looking for wines that taste more expensive than their price tags.

2. Eat Local. Drink Local

The Farm to Table movement has been around and going strong for quite a few years, but recently, this locavore movement seems to be translating into support for local wineries (yes, they’re farmers, too!), brewers (many grow their own hops and source ingredients locally) and local artisanal spirits.

Drink LocalI wrote recently about my love affair with Virginia wines and the movement to #DrinkLocal, and I’m not the only one. From a growing organization devoted to the local wine movement, to a bill supporting local craft brewers to news of a recently launched American Craft Spirits website devoted to the craft American spirits movement, including whiskey to rum to absinthe.

3. Burgundy over Bordeaux

With Bordeaux prices at astronomical levels, it seems the future markets, especially in Asia, are turning to a neighbor to the east focusing in pinot vs. cabernet. According to Elin McCoy’s recent article in Bloomberg, the big bidders are getting tired of the “ubiquitous” Bordeaux.

“Burgundy’s on fire and sizzling,” said John Kapon, president of New York-based Acker Merrall & Condit, which set 145 price records at its Nov. 4 and 5 auction in Hong Kong. “Bordeaux is a day at the office now.”

On a personal note, while I also prefer Burgundy, I’d take that day in the office any day!

4. Movement for modesty…in alcohol levels

wineface

Halleluiah, it looks like the wine verging on port, fruit bomb movement is dwindling at last. While there is, of course, still an audience for 15 and 16 % alcohol, “New World” wines, it looks like winemakers and consumers are finally swinging that pendulum back towards more elegant and balanced wines with modest alcohol levels (think 13-14%).

According to a recent Washington Post article, despite their reputation as producers of “overripe, over-oaked, too high in alcohol” wines, top California are making the “return to elegance,” including Francis Ford Coppola of Niebaum-Coppola and Bob Lindquist of Qupe winery. Others in California are proud to maintain this more reserved style, such as Au Bon Climat, Arcadian, Alma Rosa, Copain, Clos du Val, Qupe and Frog’s Leap.

5. Wine sales lead charge, but overall alcohol sales predicted to rise

new york whiskeyOverall on-premise alcohol sales, especially in the wine sector will increase in 2012 by 2.4 and 3.5 respectively, according to the food and wine research firm Technomic, as reported by a recent issue of Nation’s Restaurant News.

An increase in prices will contribute to this growth, but also according to the Los Angeles Times, strong demand for wines by the glass, craft beer and premium spirits will play a part.

Photos courtesy of Sommelier Journal, Edible Manhattan, Forget Burgundy and New York Barfly.

 

Celebrate #VAWineMonth – 5 Reasons to Try (and Love) Virginia Wines

The BOOZE BIN

By Emily Valentine (@ebvalentine)

Virginians anticipate the first deliciously crisp days of October with the same fervor that Mainers look forward to summer and Coloradoans itch for each winter’s first dumping of snow. And for good reason! Autumn in Virginia brings outdoor music festivals, oyster roasts, tailgates and apple picking, all set against a backdrop of crimson and gold foliage.

Autumn is also an ideal time of year to explore Virginia’s up-and-coming wine trails. Many of the state’s best wineries are nestled at the foot of the Blue Ridge Mountains and among the rolling hills of Loudoun and Fauquier counties – great places to spend a leisurely fall weekend sipping wine.

Since October is Virginia Wine Month, and since Virginia wines are by many accounts “ready to take off,” I thought I’d use this week’s Booze Bin as an opportunity to document some of my favorite things about my home state’s wines.

"Wine from long habit has become an indispensable for my health." -- Thomas Jefferson

"Wine from long habit has become an indispensable to my health." - Thomas Jefferson

1-      They have roots – Like virtually everything else in this state, Virginia’s viticulture is steeped in history. Virginia was one of the first states to produce wine, and its favorite founding father, Thomas Jefferson, has been called “the greatest patron of wine and wine growing that this country has yet had.” Most people don’t know that Jefferson was passionate about wine and tried for 30 long years to cultivate European grapes at Monticello. Though his endeavors to produce a quality vintage never reached fruition, Jefferson’s determination in the face of obstacles has served as a model and inspiration to subsequent generations of Virginia winemakers. Ironically, 200 years later, Jefferson Vineyards now offers a lovely cabernet franc that could rival the Bordeaux and Burgundy blends so beloved by its namesake. (Read more here about Thomas Jefferson and wine.)

2-      They’re approachable – Despite their grounding in French and Italian varietals, Virginia wines come without the austere flavor profile traditionally associated with their European counterparts, but also do not try to imitate the bolder, fruit saturation of New World wines. They are subtle, yet elegant, and flourish when paired with good food and company. Much like a true Southern lady, a good Virginia wine will add a layer of intimacy and refinement to a variety of occasions.

3-      They pair well with romance – I’ll admit I may be biased on this point since my husband and I drank a Linden Claret the night we decided to get married and then chose to celebrate our wedding at Pippin Hill Vineyards … BUT, I do think there’s something about Virginia’s lush viogniers and Bordeaux-style blends that makes them pair well with romance. If the wines themselves don’t put you in an amorous state of mind, watching the sun set from the veranda at Pippin Hill or the terrace at King Family Vineyards certainly will.

The view from Pippin Hill's veranda

View from Pippin Hill's veranda

4-      They are a labor of love – Until I watched the 2010 documentary Vintage, I never realized just how much effort gets poured into each wine harvest in Virginia. Winemakers in this state face a number of unique challenges. Excessive humidity can invite disease to grapes beginning to fatten on the vine; too much rain can dilute the fruit’s sugar levels and diminish the quality of the future wine; and if a late-summer hurricane hits the East Coast, a Virginia vineyard’s entire crop can be destroyed in a matter of hours. (Read Scott Eliff’s recent Edible Blue Ridge piece for more on this topic.)

 The winemakers featured in Vintage make it clear that no one comes to Virginia to churn out inventory and turn a profit the way they could and do in Napa, Mendoza or the Languedoc. They do it because they find passion in the winemaking journey … and because they’re willing to embrace obstacles as opportunities to continuously learn more about their trade.

5-      They’re undiscovered – Partly because they lack national distribution, and partly because they aren’t backed by a national marketing campaign, Virginia wines are relatively unknown to the world. They are diamonds in the rough … and forward-thinking wine enthusiasts are beginning to take note.

Those who’ve dug into Virginia and uncovered some of its wine gems include Lenn Thompson, Eric Asimov and Jancis Robinson, who visited Charlottesville for the Wine Bloggers Conference this summer; the sommelier at the British Embassy, who served Barboursville wines at a reception honoring the royal wedding; singer-songwriter Dave Matthews, who now owns Blenheim Vineyards in Charlottesville, Va.; and a notorious  real estate mogul turned winery owner whose name I’ll let you guess.

Virginia is moving on up in the wine world, so I’m going to enjoy my juicy little secret while it lasts.

If you’ve never visited a Virginia winery or tasted one of their wines, why not take advantage of Virginia Wine Month to do just that?  Here’s a list of upcoming Virginia wine events and a library of restaurants and vendors that sell Virginia wines.

Happy sipping!

(Photo credits: Pippin Hill Farm, South Jersey Wine & Dine)