THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter and wittier colleagues will be pinch hitting for me while I’m on maternity leave. The Booze Bin lives on!
Now on to those hot tools for grapey greatness. The first applies to much more than wine, the second saves you time and keeps you engaged (for free) and the third offers a good solution to small business owners trying to get on the social train.
1. Pinterest: I’ve heard mention of it so many times in the past month that it seems a waste to not start a drinking game, or at least scream Pee-Wee’s Playhouse word-of-the-day style with every reference. For those of you without estrogen running through your veins or a close female friend in her early 20’s, Pinterest is an invite-only, visually-beautiful, digital bulletin board that takes your magazine cutting and scrapbooking habit online, and makes it searchable for others with similar interests.
Now one of the top 10 social networks, Pinterest is perfect for wineries and wine regions looking to engage potential customers online with cool visual (image + video) elements of their winery and wines, pairings and recipes, new label ideas, etc.
2. Social Connect: Created by a friend’s wine digital think tank, the second is a killer tool to help the wine industry listen and engage with their customers in the online sphere FOR FREE (yes, actually free, forever). It was a cool tool as Cruvee, but the spanky newest version of this web application mines and delivers all online conversation around your wine brand on wine blogs and discussion boards, Twitter, Facebook, LinkedIn, Foursquare, CellarTracker and others. It has lots of new bells and whistles, but bottom line, it’s a great free tool to measure online discussion specific to the wine industry. Rad.
3. Social Candy: Great for individual wineries on a shoestring marketing budget (take a look at their client lineup), Social Candy offers small businesses simple, online tools to create and manage Facebook content, including wine e-commerce, events and integration with other online mediums (blogs, websites, etc.). One of their customers from Lambert Winery testified, “the integration to our eCommerce system allows us to change content in a single location, and it automatically updates on our website and in Facebook at the same time. Social Candy also makes it easy for us to change our featured wines, update event information and showcase our beautiful winery.”
Cheers y’all and thanks for reading the Booze Bin. Lordy knows I’ll need a stiff drink once this baby is on the outside, so you can be sure you’ll hear from me soon.
Photos courtesy of Godammit.com, Wine Industry Network and AppsBistro.


and “Winesday” with two hosts who are disappointed if their late-morning beverage is actually
Since November 2011, the 4th hour also gets repeated at 2 a.m. the next morning, averaging a healthy viewership of around 683,000. Can this get any better for peeps in liquor marketing, one may ask? It can – the 4th hour attracts the sought-after audience of women ages 25 to 54 and has a mind-blowing social media following. 369,000 
Okay, so it’s not me. But seriously, what is it? Is it the sexy Don Draper and his Canadian Club? Does the recession have us embracing those prohibition days, especially with HBO’s Boardwalk Empire intriguing audiences? Or is it simply for the love of our country, despite these hard times? After all, in 1964, Congress declared bourbon “a distinctive product of the United States.”
older white males. Distilleries have found that African-Americans, Hispanics and women are enjoying their new creations. In fact, Red Stag, the black cherry bourbon from Jim Beam, skews 50-50 male/female and a bit younger in age than traditional Jim Beam.
The Dutch beer brand’s new Facebook application lets consumers use photos of their friends to make and share a
always one we can learn from. This year, Coca Cola is piggybacking on the fact that many consumers want to feel like they’re doing good and giving back to the community during the holidays. In November, the megabrand 










Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: