When Chris Brogran stops the press to summon good deeds, people sit up and take notice. Beth Kanter (with prerequisite trust in spades) raised $3,000 in one hour at Gnomedex to send her sponsored Cambodian student back to college for another semester. The game changing Social Actions widget (below) makes it possible for any plugged in individual to highlight campaigns on a blog or profile. We Buzz Binners are committed to a better place.
The ChangeBlogging meme has arrived. On a meta level – not just the three question blog-a-long at the end of this post. Eyes are shifting from the internal “me” meme to a season of “we” and “us.” The winds of change are welcome – and overdue.
A year ago there were about 15 notable nonprofit and philanthropy bloggers. Today dozens of voices regularly discuss community and global change, often in relation to the role of the social Web. (Check out the Chronicle of Philanthropy’s Give & Take blog roll for a solid starter list.)
The unofficial and growing network of Changebloggers is another testament to the trend toward good. Changebloggers, as defined by Britt Bravo, are “people who are using their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers/listeners/viewers’ taking action to make the world a better place.” These actions occur across nonprofits, government, corporations and the general civic sector.
Here’s the great news: Social media platforms give anyone with a little reach and commitment the ability to influence, if not outright persuade. You needn’t be solely focused on societal impact to afford changeblogger tendencies. It’s a question of what are you influencing and to what end?
DC: Setting the Stage for ChangeBlogging Results
One of the iDistrict’s most remarkable qualities is its focus on community change. As one example, marketing, PR, Web and social media gurus gather each month at NetSquared‘s Pimp My Nonprofit event. We listen first, then offer digitally-derived insight and ideas, one nonprofit at a time. A meeting of the minds plus a way to contribute locally.
This fall, DC will be one of 35 cities visited by NetSquared’s Alex Steed. He’s touring the U.S., meeting with millennial activists about “the future of organizing.” We won’t be letting him out of here that easily, however. Alexandra Rampy (a.k.a. SocialButterfly) is rallying local changebloggers to meet with Steed. Our goal is to unite interested parties around something good (TBD). From there, we can do just about anything.
That’s setting the bar pretty high for Valley and NY folk.
If you were here with me, I’d make a toast. Instead – to help formally launch a new wave of social activism – a new meme. Three questions (with my answers):
- What is one change – big or small, local or global – you want to see in your lifetime? I’ll kick off with a big one. Poverty has to end. There is plenty of plenty to go around. The U.N. Millennium Development Goals are here to motivate.
- Who is already working this issue that you think others should support? Microfinance groups, like Kiva but beyond. Opportunity International, Grameen Foundation, Global Giving’s microcredit programs, and small micro-enterprise initiatives happening here in the U.S. and abroad – to name a few. Social capitalism at its best.
- How are you going to use your Web/tech/marcom skills to further this cause? (Or, what are you already doing that works?)
I have badges on my personal blog for several of the above groups, and support a few of them too. That’s not enough! I hope to get more involved with NEST, a local group that provides microcredit loans to women artisans in developing countries, and brings their wares to market in the U.S. They’ve already dipped their toes into PR and social media but could use some additional support.
Tagged in this meme (we’re all changebloggers in some way!): Minjae Ormes, Ike Pigott, Alex Rampy, Holly Ross, Jake Brewer, Josh Chambers, Colin Delaney, Maddie Grant, Andre Blackman, Mark Drapeau, Sarah Marchetti, Ryan Moede, Christian DE NEEF and Kenneth Yeung.