Join us in welcoming Kelly O’Keefe as CRT/tanaka’s new chief creative officer and resident brand expert. As an entrepreneur, a brand veteran of 25 years and a professor at the Virginia Commonwealth University Brandcenter, the nation’s top ranked advertising program, Kelly has a deep pool of experience to draw on when it comes to brands and what makes them great. He’s worked with some of the world’s most recognized and respected brands, including General Electric, Walmart, ESPN and Disney, and we couldn’t be happier to have him joining the CRT/tanaka family. Watch as he and Scott Davila, vice president and brand strategist, discuss brand building, creativity, their favorite brands and even the Pet Rock!
Jeff Wilson, APR is associate vice president and director of business development for PadillaCRT. He develops and guides the implementation of the agency’s strategic communications plan, which includes media relations, social media, sponsorship, website copywriting, advertising and collateral material development. He also provides day-to-day management of the agency’s new business response functions. Jeff has earned some of the PR industry’s most prestigious awards, including PRSA Silver and Bronze Anvils, a PRSA Health Academy Innovation Award and an IABC Gold Quill. He was named one of PRWeek’s “2008 Top 40 Under 40” as well as one of Richmond’s “2007 Top 40 Under 40” by Style Weekly. He also is immediate past president of PRSA Richmond.