Dec 7 2010
My favorite Christmas poem is the classic ‘Twas The Night Before Christmas by Clement Clarke Moore. Well, this year Santa came down the chimney with care early at my company (CRT/tanaka) in the form of iPads for all.
While this is a holiday present to all 70+ client-facing staffers, it was important that we announced the gift back before Thanksgiving. Why? The iPad is this season’s hot gift item, and somehow the second iPad for free wouldn’t be nearly as appreciated after the first purchased as a present. In fact, analysts predict Apple will ship 5.5 million iPads this fourth quarter with the vast majority of those sales coming in mid-to-late December for the holidays. (Apple should ship its 10 millionth iPad since the April launch any day now!)
While a simple Google search will produce a bounty of posts on the technical merits and faults of the iPad along with posits on why you should or shouldn’t buy an iPad, here’s a layman’s perspective on why giving iPads to our staff makes perfect business sense.
Those are basically the key factors that influenced our decision. So this year there are iPads for all, and to all a good night.
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