Mar 25 2008
The more popular you are on Twitter, the more likely you are to get hit with an influx of spam, at least according to Mashable. Hopefully, a CAPTCHA filter is in the works.
A picture says a thousand words. This one from Paull Young illustrates the question, does your brand have substance or spin?
B.L. Ochman brings up advertising on blogs, and how mainstream media still doesn’t get it. The real secret to a successful blog ad is truly understanding social media and how social networks interact.
If you’re still questioning online advertising, take a look at this case study from SearchRank. SEO efforts beat PPC (AdWords) with a result of cutting external spending by 13% and web traffic increasing up to 60% to 600,000 visits.
John Cass shows us how feedback leads to influence, and companies should take note. It’s not about "pitching" a message, it’s about listening to customers, and acting on that intelligence.
Interested in how videos go viral on the Internet? Check out these tips from Technobabble 2.0.
If you’re more into audio than video, then consider the review of this study from Scott Clark, which shows that Internet radio listeners are two times as likely to be social media users. From an advertiser’s perspective, this means that social media participants, often the sneezers in social media, are listening online.