Marshall Sponder of WebMetricsGuru says that on a New York subway many less fortunate folks are forced to beg for money, “But few beg well enough that you feel compelled to donate.” Marshall argues that similarly, new creatives should not expect engagement, but rather they should be good enough to compel people to want to engage. Check out Marshall’s post and let him know what you think.
Mark Dykeman would “like to see more stories about how people are using [social media] tools to do great things.” Mark wants case studies and examples of how these tools have helped propel careers. He also encourages people to incorporate the topic of social media “with other causes, disciplines, and interests.” Visit Broadcasting Brain and let Mark know what you think. How would you like to see the social media conversation change in 2009?
Jason Falls posts a Network Solutions case study on Social Media Explorer (disclosure: Livingston Communications worked with Network Solutions on this social media campaign). Jason says, “These are ongoing conversations and relationships with your customers. But as Livingston Communications and Network Solutions have proven, even those can be quantified and measured.” Visit Jason’s post and take a deeper look at how Network Solutions has been able to listen, provide value and participate with its community.
Jeremiah Owyang offers a number of tips for online professionals during the economic downturn. He suggests to be flexible, network (both online and off), and be open to potential opportunities. Join the community at Web Strategy by Jeremiah for more insight on how to stay ahead of the economic downturn.
Looking for new blogs to read? Jarkko Laine shares nine bloggers that you may want to consider reading on his post on NORTH x EAST. The post highlights several upcoming bloggers with tremendous potential. Check out Jarkko’s post for details about Tina Su, Nick Cernis, Steven Snell, and more. After reading the nine interviews, visit these talented bloggers’ sites and check out their content. If you like what you see, become part of their community.
Thanks for writing about my post regarding Social Media Engagement, Geoff.
I’ll tell you – that musician in the subway car last Thursday was good … but when a woman from the other side of the car (who turned out to be his girlfriend) started singing along with him …that took me totally by surprise – and I got engaged – a lot more than I would have, otherwise.
And the music was good – good enough to be on Leno or Letterman – to be honest.
The blog commenting platform I referred to in my post is QWidget, by the way, see http://www.webmetricsguru.com/archives/2008/12/qwidget-creates-visitor-engagement/ and I’m meeting with the creator of QWidget today, for lunch.
As soon as I can get QWidget on my blogs, I’m so there.
And as far as engagement – we’ve all got to raise our game – we can’t just put out the usual gruel and expect people are going to get all hot over it – we have to do more – because people expect more, now.
Thanks for the coverage, Mike. I also appreciate the fact that you picked up on my suggestion that social media AND… blogging might be better than just social media blogging.