As more organizations see the value created by social media, social media marketing will continue to grow. Jim Tobin provides the readers of Ignite Social Media blog with the trends he expects in ‘09. Understanding how difficult it can be to make a video become viral, Jim predicts marketers will put a greater emphasis on targeting influentials. He also foresees a move towards automated content aggregation, a shift towards mobile social and location based services, and “fewer shiny new tools.” Visit Jim’s post for all of his predictions, and join the conversation. What do you expect in ’09?
According to Chris Sherrod there are only a small group of individuals who directly make money using Twitter. Does that mean that Twitter is not an effective business tool? Absolutely not! Chris says, “[Twitter] is a fantastic way to connect with people.” If you’re wondering how you can better leverage Twitter, check out Chris’ post on Abundance Unlimited. He offers eight ways your business can benefit from this powerful tool.
Thinking of adding a little color to your website in 2009? Amit Agarwal explains how to “embed almost anything in your HTML web pages,” from web albums and Google Calendars, to chat and your lifestream. Visit Digital Inspiration for Amit’s easy to follow explanations, and add to the the conversation by offering your own suggestions.
As social media began building steam in 2005, the social media conversations echoed with future possibilities, and as more case studies became available the conversation progressed. On Mack Collier’s The Viral Garden blog, he asks PR folks not to forget about social media’s epicenter. Mack says, “Forget using social media to sell more stuff. That’s small potatoes. Think about the ability that social media affords you to connect with your customers, to build relationships and to create evangelists for your company.”
“What I am interested in promoting is the philosophy of paying attention to voices outside of your head and using what they say to drive action,” says Steve Spalding of How to Split an Atom Ideas Reborn. He continues, “Our power as a people is that we aren’t limited by our own creativity.” To drive home the importance of feedback and listening, Steve shares ideas from “The Importance Of Effective Communication,” and Daniel Goldman’s “Primal Leadership.” He also excerpts from “Understanding The Importance Of Active Listening” and Eric Go’s Speech “The Importance Of Listening.”