Heather Mansfield examines how a nonprofit’s Web 2.0 donor is different than traditional donors on Change.org blog. Spending “a minimum of 50 hours a week [on social networks],” Heather explains, “I have been noticing and pondering some distinct characteristics of Web 2.0 donors.” Heather says, once donors go Web 2.0, they don’t go back. They also have an environmentally conscious worldview, and would prefer to receive a ‘thank you’ on their wall, rather than in the mail. Heather says, “Whether your organization is ready or not, the Web 2.0 is donor is going to grow quickly over the next few years. So, get ready!”
“It’s really not a mystery how people become a success. They provide something of value,” says Elliott Kosmicki of Good Plum. Elliott makes several recommendations on how to avoid being spammy on social networks. For example, he asks readers to consider the question; would you follow yourself on Twitter? He also recommends being patient, just like you would in while nurturing a relationship in a traditionally sense. Finally, the old adage, Elliot recommends focusing on giving rather than receiving, and he highlights the advantages of doing so. Visit Elliott’s post and share your thoughts on generating quality content.
What better brand evangelist than the shoe enthusiast? Olivia Hayes lays out a “framework” for DC Shoes with regards to how the brand can better help their loyal customers using social media. Olivia, a shoe lover herself, feels DC Shoes is perfectly positioned to take advantage of social media. Olivia says, “After your company has a solid social media construction, then it’s up to you to start scheming about what kind of creative tactics work for you and your customer base.” See Olivia’s suggestions on Ignite Social Media.
Guest blogging on Communication Overtones, Andrea Weckerle considers President Obama’s call for increased responsibility by Americans. Andrea contemplates how this theme will be reflected online. Can the internet become less snarky? Visit Communication Overtones to see Andrea’s thoughts, and respond to her question: “What are the factors or elements you consider necessary for the existence of a robust system where the free exchange of ideas is fostered and supported?”
As layoffs are happening in newsrooms across the country and “traditional media’s reach fragments and shrinks,” PR professionals are forced to change their tactics. On Kellye Crane’s Solo PR Pro, she looks at how the state of the media industry is influencing PR, and causing the profession’s gradual shift towards new media tools. Kellye says, “While there was a time when we referred to ‘mainstream media,’ traditional media is no longer ‘mainstream.’” There are some advantages to this shift, though. Journalists are no longer the gatekeepers to the public. But this post also emphasizes the importance of understanding social media.