Feb 24 2009
Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.” Interestingly, senior leaders also notice that the initial excitement and participation of a new social media program launch burns out as workloads increase. Marguerite says in order to fully understand these issues and how they can be overcome, “You’ve got to be genuinely into [social media], and make it a part of your regular (work) life.” Visit La Marguerite blog for the full details of the study, and see Marguerites complete feedback.
On Andy Sernovitz’s Damn, I wish I thought of That! blog, Andy reflects on the announcement that Windows 7 beta will be available for only 2.5 million downloads. Andy believes this word of mouth marketing campaign will build love and loyalty, commenting, “All 2.5 million people now have an emotional stake in the success of the product.” In particular, Andy is impressed by the idea of giving everyone who downloads Windows 7 beta the “right to claim authorship.”
On Resource Interactive, Mila Goodman specifically outlines the advantages of Twitter. Particularly, she highlights its ability to be an “instant focus group of millions one advert at a time,” and its openness to additional applications like Twitterific. Pointing out several interesting ways that companies like Dell and Starbucks use Twitter, Mila also expresses the helpfulness of Twitter to foster and maintain relationships, and its ability as a revenue generator.
Speaking of interesting ways that companies are using Twitter, Dave Kerpen of Buzz Marketing Daily has posted “25 innovative ways that companies are using Twitter.” Some examples include promoting contests, deals, checking “doctor’s disciplinary records”, finding jobs, and posting continues restaurant menu updates. @stopafib, a non-profit, even “tweets the latest research findings for up-to-date info on atrial fibrillation.” This list demonstrates how useful Twitter can be in the hands of a creative communicator. Visit Dave’s post and let the community know how your company is utilizing Twitter.
One By One Media’s Jim Turner has posted a slide deck on Project 100, a book being written by 100 social media professionals. Sponsored by the Susan G. Komen Foundation, each author has 400 words to share their thoughts. Keep an eye out for this compilation of best practices on “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.”
How does ghostwriting in traditional media differ from social media? Beth Harte closely examines the acceptability of ghostwriting within the context of social media – where companies are “supposed to be authentic and transparent.” Beth’s says, “I can’t disconnect from my belief that today’s social media/social networking needs to be from a “people” perspective, not a “business” perspective.” Visit Harte Marketing & Communications blog to see Beth’s complete thoughts and share your own perspective.
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