Edgework… What is it? It’s Brian Oberkirch’s approach to product marketing: A “process of interpreting, responding to and integrating the vast and varied feedback modern brands generate.” It seems like a great way to intelligently incorporate the conversation that social media seems to generate. And it touches all aspects of marketing and communications, forcing an honest , intelligent approach to brand/product development.
This week, Brian highlights Satisfaction on Like it Matters. Satisfaction takes a very community centric approach to its effort, and is bent on creating an intelligent, meaningful and real dialogue with interested parties. Brian’s Satisfaction post is a great way to dive into his Edgework concept.
Neville Hobson writes about the potential for newly appointed British foreign secretary David Miliband as a blogger. He’s already Britain’s highest ranked public official blogging, but this would take it to a new level. Fascinating potential for transparency in government. BTW, Neville’s blog is currently ranked in the top 500 in the world.
Todd And highlighted a hilarious Second Life video. This video ridicules exactly why I don’t play in Second Life. It’s just not real enough for me, and strikes me as a little too out there… at this point in time.
Buzz Canuck discusses the need to facilitate more dialogue and collaboration between marketers and online new media types. How do we straddle the fence? This will be a long road to hoe over the next couple of years, a topic of much discussion as businesses begrudgingly move towards social media.