May 21 2008
Blogs are only as successful as the people who write, read, and comment on them. So, if you want your personal or corporate blog to be a success, then it only makes sense for you to take the time to read and comment on other people’s blogs.
Participating in the community, sharing insights, experiences, and expertise are all what makes social media an energetic and innovative tool for communicating. Commenting on blogs gives people the sense that you are passionate and knowledgeable about a topic, interested in reaching beyond promoting yourself and your brand/product/company, and genuinely interested in what they have to say. It also says that you are open to criticism and conversation.
One of the problems with a strong commenting campaign is that many people don’t have the time to commit to reading and engaging with relevant blogs. It’s important (and urgent) for bloggers to make the time to both respond to comments on their own blog and also leave new comments on others’ blogs.
Challenge yourself to one or two targeted comments a day, aim for at least five per week. Mix up the blogs you’re reading, see what other people are linking to, and make sure you’re adding something valuable to the conversation. Eventually, you’ll find blogs that you really relate to and ones where you get to really know the author. Those blogs make it even easier to contribute a comment to.
Chris Brogan demonstrates the power of comments in driving content for a blog post. Consider that BusinessWeek recently crowdsourced responses in the comments section on how businesses are using Twitter.
Comments are power. Commenting is easy, and the ROI is incomparable.