Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The List of Change only uses open APIs to weigh statistical performance, and does not include any subjective measures. Any blogger can participate by submitting their URL for inclusion in the List of Change.
The List of Change was developed by programmer Shannon Whitley and I, and is co-facilitated by leading Changeblogger Beth Kanter. The List was also one of Qui Diaz‘s last projects as an employee of Livingston Communications.
Shannon and I created the List because we ended up owning the ranking code, something that happened during the past year and a half. We wanted to use the code for good, and as participants in the nonprofit industry we could think of no better place to do so. Beth thought it was a great idea, and graciously agreed to lend her name to and promote the List, thereby helping us give the ranking to the nonprofit industry. By creating the List of Change we felt we could benefit the sector for several reasons:
1) It will provide a single point of aggregation for change blogs, allowing new and old readers alike to discover new blogs
2) Change and cause bloggers can use the list to promote themselves to new readers. They can also use the list to benchmark their own performance against their peers.
3) We realize that some people see rankings as competitive or subjective, and don’t want to participate. The List of Change is an opt in ranking where change bloggers have to submit their URL to become part of the ranking. Only those who truly want to participate will, thus keeping a spirit of fellowship among the listed.
4) At SXSW Panel on Social Media ROI for Nonprofits – KD Paine was asked a question about metrics for blogs. KD said that she couldn’t answer that because you’d need to have some industry or nonprofit benchmark. And, if one does not exist – trade that information with your colleagues. The list helps facilitate the exchange of benchmarks. So, it isn’t about the score or the number – it gives an industry number and way to begin thinking about to improve our effort.
And so here we are. We hope you agree, and will join the List of Change today.
“The “List of Change” is something that has been needed in the non-profit and social change blogosphere for awhile,” said Fly4Change Changeblogger Alex “SocialBttrfly” Rampy. “It’ll help welcome newcomers and highlight our growing and diverse community. Whether you consider yourself a changeblogger, do-gooder, non-profiteer or have a heart for social good, get to know this valuable community. Engage them in conversation and recruit others in your wake as our times call for all hands on deck.”
There is no profit motive behind the List. While this is currently being hosted on the livingstonbuzz.com URL, my professional blog’s domain, the ultimate intent is to move the list to the Chronicle of Philanthropy’s site when it launches its redesigned philanthropy.com. Thank you to Peter Panepento and the Chronicle team for serving as our partners in this endeavor.
When we do move the List to the Chronicle’s site, we will donate the code without financial compensation. You will also note there are no corporate logos affiliated with the list either. This is literally a gift from Shannon, Beth and I.
Credit for the idea behind the List of Change Index goes to Todd Andrlik, who developed the AdAge Power150. Many of the sources for the List of Change are the same as the original Power150, including Technorati Rank, Technorati InLinks, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo InLinks. The List of Change takes a slightly different approach in generating the actual ranks. All of the blogs are essentially graded on a curve, using standard deviations to rank the blogs against each other on a scale of 0 – 100.
P.S. I want to thank my employer CRT/tanaka for supporting my philanthropic side projects. Without their silent, but substantive help it would be much harder for me to participate.