Recently, we were asked to promote Julia Nixon, former Broadway Dreamgirl and award winning artist with the debut of her new cd, ‘Keepin on Track.’
Sounds simple enough. Julia is a story in and of herself. Besides being an award winning artist (receiving a 2007 Helen Hayes award for her role in Studio Theatre’s Caroline, or Change), she’s performed for many mayoral and presidential inaugurations, and was a frequent performer at Mr. Henry’s in Adam’s Morgan and Blues Alley in Georgetown.
But she walked away from her profession twenty years ago to raise her son. And now she’s back.
Our challenge — we only had two weeks to promote her ‘Welcome Home’ concert at The Lincoln Theater. We had to think fast and here’s some of the ways we did it.
First and foremost is perseverance. When we weren’t getting the traction we wanted, we retooled the pitch. We tried new outlets. Then we tried them again.
Overall, our campaign included media relations, blogger relations, radio and TV outreach, as well as social networking (Myspace, Facebook, Virb). Most importantly, it included a lot of teamwork. And we did it. Her CD review in today’s Washington Post speaks for itself.
We are so excited for her show this weekend at The Lincoln Theater.