By: Jason Poulos (@TheSaganaki)
Being knowledgeable and keeping up with any sort of technology or trend can be a daunting task. Sounding smart, strategic and staying on top of your game is key to any sort of client interaction. So, what happens when a spontaneous SEO conversation sparks? Silence? Blank stares? I hope not…
Knowing some basic concepts around SEO might save your butt when confronted with questions like: “Why isn’t my site ranking well?” or “I Googled our company, and it didn’t show up on page one?” and “Why is my site not getting a lot of visits?”
- Keyword Basics
- Always ask: “Is your website using keywords?” Keywords are the cornerstone of any SEO campaign and will heavily influence rankings. No keyword integration = poor rankings.
- Keywords are the terms typed into a search engine. Keywords are developed around a website’s content, subject matter and search terms for which you want to be ranked.
- A website needs to be dense with keywords. Keywords need to be located in the:
- To maximize keyword usage, the site structure and navigation should cater toward these keywords.
- Content is king. A successful website will have unique, original and relative content to the subject matter.
- Content should be written for humans not search engines.
- This content should be link friendly (people, blogs etc. want to link to it) to help leverage resourcefulness and back links.
- News releases can and should be optimized for SEO.
- News, events, blogs, recipes and bios can be using microformats to increase visibility.
- Outside of keyword usage, links back to a site are another important aspect of SEO. The more credible and reputable the site is that links back to your site, the better.
- These links back to your site count for about 20 percent of your pages ranking factor.
- Don’t put all your back links in the social basket. Back links from Facebook and Twitter are considered “no-follow links.” They can draw traffic but won’t really help a sites back link profile.
- Don’t try to trick a search engine into better rankings, they are smart and will figure it out and ban your site.
- How a website is built has an influence on how easy or hard it is for a search engine to index the site.
- Search engines favor faster loading sites.