Comments on: Marketing 101 with Mint Juleps and the #KYDerby http://www.crttbuzzbin.com/marketing-101-with-mint-juleps-and-the-kyderby/ Musings and analysis on marketing, buzz and communications. Wed, 22 May 2013 21:00:40 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Avast Booze Marketers! Are Ye Ready for the Perfect Rum Storm? – The Buzz Bin http://www.crttbuzzbin.com/marketing-101-with-mint-juleps-and-the-kyderby/comment-page-1/#comment-681164 Avast Booze Marketers! Are Ye Ready for the Perfect Rum Storm? – The Buzz Bin Wed, 13 Jun 2012 12:44:21 +0000 http://www.crttbuzzbin.com/2012/05/02/marketing-101-with-mint-juleps-and-the-kyderby/#comment-681164 [...] Whiskey is the new “it” beverage. Gin, vodka and tequila have made resurgence in the last five years too. Gin has become the darling [...] [...] Whiskey is the new “it” beverage. Gin, vodka and tequila have made resurgence in the last five years too. Gin has become the darling [...]

]]> By: Emily http://www.crttbuzzbin.com/marketing-101-with-mint-juleps-and-the-kyderby/comment-page-1/#comment-657276 Emily Fri, 18 May 2012 14:05:50 +0000 http://www.crttbuzzbin.com/2012/05/02/marketing-101-with-mint-juleps-and-the-kyderby/#comment-657276 Thanks for your comment! I agree ... and it will be interesting to see how Churchill Downs continues to evolve its Mint Julep marketing. Wonder what's coming next.... Thanks for your comment! I agree … and it will be interesting to see how Churchill Downs continues to evolve its Mint Julep marketing. Wonder what’s coming next….

]]> By: PR firm india http://www.crttbuzzbin.com/marketing-101-with-mint-juleps-and-the-kyderby/comment-page-1/#comment-656024 PR firm india Thu, 17 May 2012 12:35:41 +0000 http://www.crttbuzzbin.com/2012/05/02/marketing-101-with-mint-juleps-and-the-kyderby/#comment-656024 This case study captures very well the importance of right marketing and using unique and innovative strategies. Very often we see that the famous brands fail to keep up the reputation and die a slow death. But the way Churchill Downs kept giving something new to its customers is remarkable. This case study captures very well the importance of right marketing and using unique and innovative strategies. Very often we see that the famous brands fail to keep up the reputation and die a slow death. But the way Churchill Downs kept giving something new to its customers is remarkable.

]]> By: Emily http://www.crttbuzzbin.com/marketing-101-with-mint-juleps-and-the-kyderby/comment-page-1/#comment-641035 Emily Thu, 03 May 2012 02:00:48 +0000 http://www.crttbuzzbin.com/2012/05/02/marketing-101-with-mint-juleps-and-the-kyderby/#comment-641035 Thanks, Suzanne. It seems like Churchill Downs and Brown Foreman have invested a little more in the cause marketing program each year, so I'll be interested to see how it progresses in the future. I'm hopeful I'll actually get the chance to drink a mint julep at the derby one day! Thanks, Suzanne. It seems like Churchill Downs and Brown Foreman have invested a little more in the cause marketing program each year, so I’ll be interested to see how it progresses in the future.

I’m hopeful I’ll actually get the chance to drink a mint julep at the derby one day!

]]> By: Suzanne Hall http://www.crttbuzzbin.com/marketing-101-with-mint-juleps-and-the-kyderby/comment-page-1/#comment-640579 Suzanne Hall Wed, 02 May 2012 14:08:28 +0000 http://www.crttbuzzbin.com/2012/05/02/marketing-101-with-mint-juleps-and-the-kyderby/#comment-640579 What a terrific case study on how to capitalize on the organic development of a tradition! It's particularly interesting to see how Churchill Downs and Brown Foreman were able to grow this program to cause-marketing and how brilliant to mitigate any negative reactions from animal rights movement. Is the next step to provide temperance guidelines?(Kidding) From my Derby experience, that's not a particularly big focus. I'm sure all the materials have the "drink responsibly" line already. What a terrific case study on how to capitalize on the organic development of a tradition! It’s particularly interesting to see how Churchill Downs and Brown Foreman were able to grow this program to cause-marketing and how brilliant to mitigate any negative reactions from animal rights movement.

Is the next step to provide temperance guidelines?(Kidding) From my Derby experience, that’s not a particularly big focus. I’m sure all the materials have the “drink responsibly” line already.

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