At the same time, its numbers pale in comparison to major social networks. In the case of MySpace, Twitter has less than one percent of its total user accounts. And its penetration within the U.S. population is currently at 0.1 percent.
Also, consider how many people try Twitter and don’t take to the social media form. These are common complaints that I hear often. Yet, dormant accounts count in Twitter’s stats (as well as the other social networks).
Twitter’s a big conversation channel amongst PR and marketing types. And perhaps because it’s with big PR types, it’s now become a sexy story with the media. It’s easy to see why. Both Larissa Fair and I actively enjoy the social scene and camaraderie on Twitter.
At the same time, it’s important to keep the network’s relative impact on the larger social media scene in perspective. That impact is growing, but has not exceeded the kind of numbers that make it a tour de force… Yet.