OUR EXPERTISE:

By: Christian Munson  |   Follow me on Twitter: @munson_711  |  

DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek® spunbonded olefin. In April Governor McDonnell announced that the plant was a 2013 Gold Medalist in Virginia’s annual Environmental Excellence Awards.
CRT/tanaka caught up with plant environmental manager Joe Loschiavo to discuss his team’s sustainability efforts.

What is the environmental sustainability program at the DuPont Spruance Plant?

It’s a comprehensive approach to reduce our environmental footprint. It includes a number of highly effective components to reduce energy, water consumption, waste and emission. Specifically, the program includes recycling/reuse initiatives, pollution prevention, and energy efficiency programs that are integrated to support our overall business objectives and align with our corporate commitment to environmental sustainability. It’s really all about people engagement. Together, they drive the plant to continuously reduce and eliminate waste and emission. When you look at sustainability, it really is felt in so many aspects of our operation. It has to be fully integrated into just about everything.

How do you communicate about the program internally, and win the support of your colleagues and get them engaged?

We email employees. We have intranet sites presenting news and information. We have video monitors displayed throughout the plant site with information that keeps people up to speed. We have new employee orientation sessions, too. That’s really valuable. New employees coming in see things differently. They may see things that we’ve missed because we’re so used to seeing things done a certain way. We also have safety, health and environmental fairs that consist of a number of displays and booths. We use social media, too. You’ve got to communicate in a way that’s effective and motivational.

When was the program introduced and what drove its development?

The program officially began in 1999 when DuPont launched its Sustainable Growth initiative, which challenged us to achieve environmental excellence and grow our business. The focus is “commitment to zero,” which engages each individual to take personal responsibility for environmental excellence.

What results and benefits is it achieving?

There are many. For example, we’ve enabled one of our scrubbers (used in the manufacture of Nomex® fiber and paper) to run longer and reduce emissions by 2,000 pounds annually. It also saves $500,000 annually in terms of reduced labor costs and longer scrubber life. That’s one example. Another project achieved a significant decrease in the amount of water returned to our solvent recovery process. This provided both an energy savings and a reduction in water usage of 600 gallons per hour.

Why is environmental sustainability important to DuPont?

Our strategy is to create shareholder and societal value while reducing our environmental footprint along the value chain in which we operate. We’re really embedding sustainability into the way we do business. We’ve set ambitious sustainability goals that help us advance our performance, both financially and environmentally, and it really results in a positive impact up and down our value chain.

How do your efforts compare to those of other companies in your industry?

DuPont is a leader in employing sustainability principles and practices. And, really, we continue to be on the leading edge. There is a growing movement among others in the manufacturing sector as more success stories are communicated.

What made your program a 2013 gold medal winner?

To be a gold medal winner you really need to have a broad-based program that engages people at all levels. Our site employees are engaged. They’re committed and have a positive impact both on the overall sustainability of the Spruance site and on the safety, health and environmental protection and overall welfare of the community-at-large.

Bookmark and Share
 
By: Christian Munson  |   Follow me on Twitter: @munson_711  |  

Thanks to everyone who participated in the inaugural BuzzLine last week, and congrats to Week 1 winner, CRT/tanaka’s Emily Lacy! Before we get to Week 2, let’s recap quickly.

The BuzzLine is a weekly contest that challenges PR, marketing, media and communications pros to deliver a smart, witty, creative or humorous six-word commentary – or BuzzLine – in response to a question about a recent news story.

Last week, we asked what six words of advice you might give Apple to help it regain its shine as sales slow. “Bolster your genius, not your stock,” “Quickly eradicate the Android fruit fly,” and “Put bottle opener on iPhone Six” are just some of the BuzzLines we received. See all of them here.

Ready for Week 2? Just put your six-word masterpiece in the comments. You’ll have fun and you could win a grande, no-whip, iced whatever on us (and punch your ticket to the quarterly playoffs!).

Now. Buzz (err, blast?) off on this:

This week, Virgin Galactic successfully flight tested SpaceShipTwo, making $200,000 rocket rides to four minutes of weightlessness a closer reality.

If Richard Branson gave you six words to sell a ticket for the inaugural launch, what six words would you use?

GO.

(Like the BuzzLine? Please share it! #BuzzLine.)

Bookmark and Share
 
By: Alyson Campbell  |   Follow me on Twitter: @acampfashion  |  

So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer.  Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate?

According to a recent survey by Ascend2, some of the top marketing objectives for both audiences are similar.  B2B marketers cited the quality and quantity of sales leads at the top, while lead conversions and driving website traffic were most valuable for the B2C marketer. Both cited email marketing as the most effective marketing tactic.  While there are similarities in both groups, there are still key differences to learn from to help drive business growth.  And because the question was asked of me as a B2C marketer as to what can B2B marketers be doing to make their business more appealing to the B2C audience, take these tips in mind:
Read More »

Bookmark and Share
 
By: Rachael Seda  |   Follow me on Twitter: @rachaelseda  |  

You read Five Instagram Secrets for Health Brands  and you were inspired to start an Instagram for your brand. It seems to be going well so far; but how can you really measure your Instagram success?

Here are four free tools businesses can use to keep track of their Instagram success:

1. SumAll – I just started exploring this tool and it looks like the perfect tool for businesses looking to track their social success, find out which network is reaping more benefits, and how it’s affecting the bottom line. I’ll have to explore it some more but I definitely think this tool is worth trying out, for Instagram and more.

 2. Statigram – This tool is solely for Instagram and provides statistics such as the amount of photos you have, likes received, comments, followers, and more. I like how it shows you the photos with the highest engagement, the day and time that your users are most engaged, your most engaged followers, and your growth and loss in followers as well. You can even manage contests using this tool!
Read More »

Bookmark and Share
 
By: Pia Mara Finkell  |   Follow me on Twitter: @piamara  |  

There has always been a “special relationship” between the US and the UK – in everything from politics to music, and most recently, to beer. Good beer. Musically-speaking, the influence moved to the west in several waves. From the first British Invasion (think The Beatles and The Rolling Stones), to the second (on to The Police and Wham!), to perhaps even the third (Amy Winehouse and Adele), Americans have long had a love affair with British musical genius. Iconic bands like Led Zeppelin influenced entire genres of American music and culture…70’s hard rock, 80’s heavy metal, and everything to follow.
Read More »

Bookmark and Share
 
By: Dave Hess  |   Follow me on Twitter: @  |  

Wheelchair SurferSection 508, an amendment to the Rehabilitation Act of 1973, requires federal agencies to provide people with disabilities equal access to programs, services and activities through their websites. In 2005, Virginia implemented the Virginia Information Technology Accessibility Standard, which provides all state executive branch agencies and institutions of higher learning with minimum accessibility requirements for procurement, development and maintenance of IT systems. The standard also requires that all state employees and members of the public with disabilities have access to and use of information and data on the same par as those who do not have disabilities.

Read More »

Bookmark and Share
 
By: Christian Munson  |   Follow me on Twitter: @munson_711  |  

The BuzzLine is a weekly contest that challenges PR and marketing pros to deliver a smart, witty, creative or humorous six-word commentary on a selected story.

Don’t worry about character limits! But your sentence or phrase must have five spaces. No more, no less. For example:

Recently the stock market made big news with the DJIA reaching new heights. How would you comment on that story in six words? Maybe…

  • “Filling gas tank with stock profits.”
  • “Bulls leave bears to clean up.”
  • “Nothing inflates bubbles like irrational exuberance.”

Just put your six-word masterpiece in the comments. We’ll pick a winner on Tuesday, tweet the winning comment widely on Wednesday (#buzzline, #PR) and reward its author. (Starbucks on us!) And we’ll start over with a new BuzzLine challenge next Friday.

Ready to have some fun? Stick with the stock theme and buzz off on this:

To bolster its first quarterly profit decline in a decade, Apple said this week it would open its vault and return $100 billion to shareholders. But shares of the stock, they did not pop. And sales of i-this and i-that continue to slow.

In six words, what do you think Apple needs to do to regain its shine?

GO.

Bookmark and Share
 
By: Stacy Moskowitz  |   Follow me on Twitter: @crttanaka  |  

I’ve spent a lot of time lately researching, evaluating and managing blog conference sponsorships for brands. They offer valuable opportunities for marketers to engage with bloggers in intimate settings ideal for making lasting connections. And these ongoing relationships can reap tremendous benefits for marketing programs – credible third parties spreading your message and compelling content distributed to your target audience as well as enhanced organic search engine optimization.

So what does this mean for marketers? A blog conference sponsorship can be the starting point of many valuable partnerships that can have a lasting impact on the success of a brand’s marketing program.

Here are my five key points to ensuring a brand gets the most from its blog conference sponsorship.

Read More »

Bookmark and Share
 
The Booze Bin

Let’s Get Personal

By: Caroline Helper  |   Follow me on Twitter: @forgetburgundy  |  

Courtesy www.urbandiner.ca

Although the worlds of food and wine are certainly married in many ways, one of the important ways they are not is in the trends that sway each industry in very specific directions. It always puzzled me that, at the height of the locavore movement, at a moment when you had to be careful not to eat your off-season strawberries in front of anyone, that wine lists were still touting libations from far flung corners of the world.  Where were all the local wines?

Well, fast forward a few years later to today and there are plenty of restaurants in New York City and, notably, Brooklyn, with wine lists that either focus on local (or, at least, domestic) wines or are entirely composed of them.

The locavore movement has evolved yet again to the point where savvy restaurateurs are now not only singing the gospel of local, but, in a move straight out of a Portlandia sketch, they’re now listing the farms and purveyors of almost every item on the menu (eggs, kale, beef, flour)

Read More »

Bookmark and Share
 
By: Rosalie Morton  |   Follow me on Twitter: @rosaliemo  |  

Designer Lucy Hernandez won the recycle category for her Coca-Cola dress, made of recycled aluminum cans, tabs and plastic grocery bags.

Yep, it’s Earth Day. That means all of the big national brands will be giving out tote bags or planting trees… doing some kind of one-off for a slice of the Earth Day buzz pie.

As we scan the headlines to see what Coca-Cola and Target are up to this Earth Day, we tend to forget that making a difference starts at a local level – with you and me. So in honor of Earth Day, I’ve decided to use this morning’s Buzz Bin post to highlight a few creative and fun grassroots initiatives that are inspiring local communities to take care of their world.

Las Cruces Reuse & Recycle Fashion Show -  In Las Cruces, New Mexico, the chamber of commerce teamed up with local businesses to host the Reuse & Recycle fashion show, which asked attendees to judge the best of two categories: reuse outfits  (garments made from old clothing) and recycle outfits (garments made from recyclable or non-recyclable materials). The entrants paraded for a cheering crowd, and the best of both categories were awarded prizes and bragging-rights… until next year.

Read More »

Bookmark and Share