Dec 2 2013
If you plan on launching a new website or redoing an existing site in 2014 you can easily be focused purely on the aesthetics, content management system or markup of the site. Those elements are indeed important but as the web evolves I wanted to highlight 3 really important elements that shouldn’t be absent when launching a website in 2014. To ensure success and to have a truly modern site you’ll need to consider these elements:
At it’s very basic level, a rich snippet is a standardized way to represent data to users and search engines. As of now rich snippets exist for calendar events, news, media, recipes, reviews and handful of other pieces of content that can follow a set archetype across all websites. These “rich snippets” are the few lines of text that appear under a search result and are designed to give users a sense for what’s on the page and why it’s relevant to their search.
Why Rich Snippets?
In the age of Pinterest it’s no joke that we are watching more and reading less. Visual content isn’t just for the Pinterest audience, every website should be taking a more visual approach to content no matter who your target audience might be. Larger photographs, infographics and video should all make their way into your website’s content and relaunch in 2014.
Why Visual Content?
It feels like the digital community has been pushing responsive design for years and by now it should really be a standard approach to website development. Mobile adoption rate is staggering and mobile internet usage is projected to overtake desktop internet usage in the very near future. We rarely launch a site that isn’t mobile friendly as responsive design is a standard technique at PadillaCRT.
Nov 26 2013
By: Guest Blogger, Sabrina Kidwai, APR
Over the past few years, we’ve seen several crises take place: Susan G. Komen, Penn State, and more recently with the mayor of Toronto to the players situation with the Miami Dolphins.
Some organizations believe that a crisis won’t ever happen to them, but it’s important to realize that everyone will experience a crisis. For example, it can include: embezzlement; board member misconduct; controversial speaker, program, ad, or product; weather-related cancellation; or a crisis during a meeting.
When a crisis hits, it’s essential for your organization/client to be prepared. Here are some simple steps:
Sometimes the crisis that occurs isn’t a big deal, but it’s the response or lack of one that can turn a small crisis into a bigger one. So, it’s important for the organization to manage its brand effectively by having a communication plan in place.
Sabrina Kidwai, APR, has been involved in public relations for 14 years working in associations, nonprofits and high-tech PR agency. She is currently the senior manager of PR for ASAE where she handles both internal and external communications, provides counsel to senior leadership, and develops strategic communication plans for the organization. She is a board member for the National Capital Chapter Public Relations Society of America, and the co-chair for the 2014 International PRSA Conference Committee. She is an alumnus of the IEL Education Policy Fellowship Program in Washington, DC. Sabrina received her Bachelor’s in Journalism from the University of Missouri-Columbia, and her Master’s in Public Administration from the University of South Carolina.
Nov 25 2013
The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look at how some of the best resorts are creating an even better customer experience using mobile technology, and the big data implications that go far beyond the apps themselves.
Although these apps are exciting and engaging for mountain guests, the user-experience is just the tip of the iceberg. The real fun begins with the data these apps are able to mine. By taking skier profile information and matching it to skiing patterns, they can determine what demographics are skiing which runs and visiting which lodges. Then, they can further cater the experience based on this information. The various ways to crunch the numbers and provide a better customer experience is practically limitless.
Using GPS and RFID, the resorts know exactly who is where on their mountain and can figure out ways to control their crowd. Is Lodge 1 extremely busy for lunch? The resort can push out $5 discount at Lodge 2 to encourage other skiers who may be thinking about stopping for a bite to make their way over to Lodge 2.
What’s next? It doesn’t take a genius to realize this user experience will go far beyond phones. Forget Google Glass. How about Google Goggles? Skiers are already wearing bulky eyewear on the mountain. A pair of Google Goggles could tell them exactly where they are and where they should go to hit the best snow – right in front of their eyes.
Nov 22 2013
The Federal Communications Commission is reconsidering its ban on calling your mom, texting your friends or playing Words with Friends from 30,000 feet.
Airlines would have to install special antennae before passengers can start talking, and at least one flight attendant group is against the measure.
I know I am. But what about you?
In six words, what’s your argument for or against lifting the in-flight cell phone ban? Maybe:
Put your six words in the comments below and you could win an SBUX gift certificate.
Share the BuzzLine on Twitter, #FCC, and who knows? Maybe your six words will influence national policy.
We’ll announce the winner next week.
Nov 20 2013
It’s hard to imagine there is market demand for yet another new flavored vodka. The number of SKUs is staggering and there’s no end in sight. According to several industry sources, the popularity of flavored vodkas is soaring. Between 2010 and 2012, volume increased 38 percent. Of the 171 vodkas introduced in 2012, 122 were flavored. Experts say 2013 will be another banner year.
So, where do these flavor ideas come from? While many are concocted first as drinks in bars and restaurants, more and more distillers are hiring food scientists and researchers to develop new flavors. According to industry watchers, fruit flavors are seen as perennially popular, the recent “indulgent and sweet” trend is now giving way to spicy hot and herbal.
Truth be told, flavor trends are coming from everywhere. Color chips? Yes, the lime flavor trend started when the Color Institute identified a lime-green color pantone color as coming into favor, er flavor. Some trend spotters look to cultural anthropology, global trends and even art. Growing interest in Latin cuisine and an increasing Hispanic population are driving flavor choices in theU.S.
The race to win legal age Millennials is also driving flavor trends. This group grew up with a more global outlook and are said to have a more exotic palate. But, they’re both global and local, they like buying worldly fare at Whole Foods and Trader Joe’s, but they’re also drawn to locally grown co-ops and farmer’s markets. So, watch for more “local” sourcing to become a trend – perhaps not sourced down the street, but ingredient origin is important to them.
The newest twist? Absolut Tune, a sparkling fusion of premium vodka and New Zealand Sauvignon Blanc: Spirits flavored vodka. Absolut led the way with one of the first vodka hybrids. Introduced in eight markets in October 2012, it is now distributed nationally and considered a huge success.
Absolut senior marketing manager Shefali Murdia says Absolut Tune gives consumers a sparkling drink with the extra oomph of vodka, creating an entirely new category in the overcrowded flavored vodka space. The new hybrid was inspired by consumers tired of the tried and true and looking for the next new thing. And, others are quickly jumping in. In fact, just last month Exclusiv Vodka launched its brandy flavored vodka, XO Napoleon in eight states.
What’s next? Well, Absolut just introduced cilantro flavor. Perhaps cardamom vodka is on the horizon!