Comments on: R U RTD? 3 Marketing Lessons for the Ready-to-Drink Market http://www.crttbuzzbin.com/r-u-rtd-3-marketing-lessons-for-the-ready-to-drink-market/ Musings and analysis on marketing, buzz and communications. Fri, 24 May 2013 17:58:24 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Avast Booze Marketers! Are Ye Ready for the Perfect Rum Storm? – The Buzz Bin http://www.crttbuzzbin.com/r-u-rtd-3-marketing-lessons-for-the-ready-to-drink-market/comment-page-1/#comment-681165 Avast Booze Marketers! Are Ye Ready for the Perfect Rum Storm? – The Buzz Bin Wed, 13 Jun 2012 12:45:57 +0000 http://www.crttbuzzbin.com/2012/05/30/r-u-rtd-3-marketing-lessons-for-the-ready-to-drink-market/#comment-681165 [...] beverage. Gin has become the darling of speakeasies and hipsters, with mixologists whipping up Ramos Gin Fizzes, and Hendrick’s Gin finding a plethora of hipster devotees through its pop-up events and [...] [...] beverage. Gin has become the darling of speakeasies and hipsters, with mixologists whipping up Ramos Gin Fizzes, and Hendrick’s Gin finding a plethora of hipster devotees through its pop-up events and [...]

]]> By: lpetrosky http://www.crttbuzzbin.com/r-u-rtd-3-marketing-lessons-for-the-ready-to-drink-market/comment-page-1/#comment-668731 lpetrosky Wed, 30 May 2012 21:28:00 +0000 http://www.crttbuzzbin.com/2012/05/30/r-u-rtd-3-marketing-lessons-for-the-ready-to-drink-market/#comment-668731 Good point. One of the tactics to overcome the "super sweet" stigma is to do heavy on- and off-premise sampling. Could be cool to do a blind taste-test of a made-to-order cocktail versus the bottled one! Good point. One of the tactics to overcome the “super sweet” stigma is to do heavy on- and off-premise sampling. Could be cool to do a blind taste-test of a made-to-order cocktail versus the bottled one!

]]> By: Rosalie http://www.crttbuzzbin.com/r-u-rtd-3-marketing-lessons-for-the-ready-to-drink-market/comment-page-1/#comment-668525 Rosalie Wed, 30 May 2012 14:03:45 +0000 http://www.crttbuzzbin.com/2012/05/30/r-u-rtd-3-marketing-lessons-for-the-ready-to-drink-market/#comment-668525 Great post and point of view! For me, the issue with a pre-made cocktail is my perception. I think of them as being syrupy and sweet,like a frozen margarita from a machine at a beach bar. That's not what I'm looking for in a cocktail. I think the "premium aspect" might sway me a bit... but until they can convince me a pre-made cocktail has the bite of a handshaken margarita on the rocks, I'll keep making my own! Great post and point of view! For me, the issue with a pre-made cocktail is my perception. I think of them as being syrupy and sweet,like a frozen margarita from a machine at a beach bar. That’s not what I’m looking for in a cocktail.

I think the “premium aspect” might sway me a bit… but until they can convince me a pre-made cocktail has the bite of a handshaken margarita on the rocks, I’ll keep making my own!

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