Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research…
While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished.
Tremendous opportunity for nonprofits
What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.
You can explore the research findings on the original Mashable post!