Comments on: Staying True To Your Brand, In Sickness and in Health http://www.crttbuzzbin.com/staying-true-to-your-brand-in-sickness-and-in-health/ Musings and analysis on marketing, buzz and communications. Tue, 21 May 2013 04:00:53 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Bringing “Linsanity” to Your Energy Company | http://www.crttbuzzbin.com/staying-true-to-your-brand-in-sickness-and-in-health/comment-page-1/#comment-604605 Bringing “Linsanity” to Your Energy Company | Wed, 21 Mar 2012 22:39:06 +0000 http://www.crttbuzzbin.com/?p=10141#comment-604605 [...] a guide to the business and marketing decisions you make.  If the opportunities presented to you don’t work with your brand, it’s easy to wave them off.   If they fit you like a glove, you’ll immediately know that you [...] [...] a guide to the business and marketing decisions you make.  If the opportunities presented to you don’t work with your brand, it’s easy to wave them off.   If they fit you like a glove, you’ll immediately know that you [...]

]]> By: Bringing “Linsanity” to Your Energy Company « On the Grid http://www.crttbuzzbin.com/staying-true-to-your-brand-in-sickness-and-in-health/comment-page-1/#comment-584517 Bringing “Linsanity” to Your Energy Company « On the Grid Wed, 22 Feb 2012 16:49:49 +0000 http://www.crttbuzzbin.com/?p=10141#comment-584517 [...] a guide to the business and marketing decisions you make.  If the opportunities presented to you don’t work with your brand, it’s easy to wave them off.   If they fit you like a glove, you’ll immediately know that you [...] [...] a guide to the business and marketing decisions you make.  If the opportunities presented to you don’t work with your brand, it’s easy to wave them off.   If they fit you like a glove, you’ll immediately know that you [...]

]]> By: Vaughn Ripley http://www.crttbuzzbin.com/staying-true-to-your-brand-in-sickness-and-in-health/comment-page-1/#comment-550720 Vaughn Ripley Mon, 23 Jan 2012 01:06:04 +0000 http://www.crttbuzzbin.com/?p=10141#comment-550720 Fantastic post. I am fascinated with today's issues like diabetes that may not have existed nearly as much before processed foods and artificial everything. Thanks for a great article! Fantastic post. I am fascinated with today’s issues like diabetes that may not have existed nearly as much before processed foods and artificial everything. Thanks for a great article!

]]> By: Rachael Seda http://www.crttbuzzbin.com/staying-true-to-your-brand-in-sickness-and-in-health/comment-page-1/#comment-547843 Rachael Seda Thu, 19 Jan 2012 19:33:39 +0000 http://www.crttbuzzbin.com/?p=10141#comment-547843 This is a great post Toni and take on Paula Dean's announcement. I think the one thing that bothers me is that she decided to come out with it and back a drug before she opened up about it and decided to change her recipes/lifestyle slightly. I think the message she might be sending could teeter into good and bad for her brand and fans. Regardless I enjoyed the essence of your post, the fact is if you're not genuine people will find out. Being true to yourself is vital and while it's easy to be distracted by the many messages telling us what we should or need to be like to be pretty, successful etc, it's important to remember that it's much more satisfying to be true to yourself. With the humanizing of social media, this has become even more imperative for brands. This is a great post Toni and take on Paula Dean’s announcement. I think the one thing that bothers me is that she decided to come out with it and back a drug before she opened up about it and decided to change her recipes/lifestyle slightly. I think the message she might be sending could teeter into good and bad for her brand and fans.

Regardless I enjoyed the essence of your post, the fact is if you’re not genuine people will find out. Being true to yourself is vital and while it’s easy to be distracted by the many messages telling us what we should or need to be like to be pretty, successful etc, it’s important to remember that it’s much more satisfying to be true to yourself. With the humanizing of social media, this has become even more imperative for brands.

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