Nov 21 2008
Shel Holtz and John Havens just published the book “Tactical Transparency.” The latest entry in the growing library of social media books is a very strong one. I highly recommend it to executives and communicators considering social media for any organization, but particularly within enterprises or non-profits that have 20 or more people working for them.
Here’s my video review:
Some more color… The thing I took away from the book was the theme of transparency, and how critical this new level of visibility is for organizational social media. While personality matters, this book is about more comprehensive corporate social media, and as such it’s more important to show the entity’s logic, efforts, reasons, as well as its people. In essence, what personality adds for the individual, transparency provides to the larger entity.
In addition, I really liked how Holtz and Havens blended brick and mortar examples of transparency with online versions. The reality is online works so much better when it’s integrated into traditional communications. It’s great to see a book recognize that.
My only minor critique is an overly strong focus on blogs as a tool. In comparison, while social networks are well discussed, they are not as well documented. With each passing year, I feel that social networks have become an increasingly critical component of corporate social media.
All in all, I rated it five stars on Amazon, and will be buying additional copies to provide to colleagues and clients. Well done, Shel and John! Buy Tactical Transparency today!