I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and moderator for the event, [...]
Tag Archives: advertising
Is BlackBerry Ready to Lure Back Business Users?
February 5, 2013 – 8:00 am
By Jeff Wilson, APR (@wilson0507) Don’t call it a comeback. We’ve been here for years. There was a time – not so long ago – when many of my colleagues wouldn’t go anywhere without their BlackBerrys. After all, BlackBerry was THE smartphone of choice for the serious-minded business executive. Even when the iPhone made its [...]
Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47
February 4, 2013 – 1:23 pm
By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]
Empathy: The Lifeblood of Effective Marketing and Advertising
November 16, 2012 – 9:27 am
By Ryan Lamont (@RyLamont) “Thanksgiving dinner’s sad and thankless. Christmas dinner’s dark and blue. When you stop and try to see it From the turkey’s point of view.” Shel Silverstein has a unique way of capturing the essence of penetrating a larger-than-life concept in an amusing and light-hearted verse. Last week we celebrated our annual [...]
Swing State/Sling State: Are You Suffering From Political Ad Fatigue?
August 21, 2012 – 7:00 am
By Jeff Wilson, APR (@wilson0507) One of the many reasons why I appreciate living in Virginia is the fact that we’re a swing state. In the presidential election of 2008, I really felt as though every vote in the Old Dominion counted. As a swing state, Virginia – along with Colorado, Florida, Iowa, Michigan, New [...]
Mickey’s Nutrition Makeover
June 7, 2012 – 2:54 pm
By Jason Stemm (@NYCubsFan As the senate prepares to debate a new farm bill and food advocates are clamoring for a larger piece of the pie to go to specialty crops (think sweet corn and blueberries) rather than commodity crops (think wheat and corn for processing), Walt Disney Co. made an announcement that will cause [...]
From Rap Lyrics to Burlesque Shows – How Beverage Brands Win with Celebrity Partners
April 18, 2012 – 8:00 am
By Emily Valentine (@ebvalentine) Brands and celebrities have long led a symbiotic existence. Whether through paid endorsements or acts of serendipity, stars throughout the years have proven their trendsetting power by driving product sales and putting unknown brands on the map. Consequently, for as long as the concept of brand (or corporate image) has existed, [...]
Recalculating……The New Era in Healthcare Demands New Approaches for Hospital Marketing
January 12, 2012 – 2:46 pm
Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.
Super Bowl of (Social) Marketing
January 3, 2012 – 12:37 pm
By Mike Mulvihill As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the [...]
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