January 12, 2012 – 2:46 pm
Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.
January 3, 2012 – 12:37 pm
By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged brand, crt-tanaka, crt/tanaka, CRT/tanaka social media, marketing, social media, Social Networks, Super Bowl, Twitter, YouTube, Zeta Interactive
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November 9, 2011 – 11:26 am
Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami.
By Gaby Alban
What’s one part public relations, one part customer service, one part advertising, one part digital programming and one part marketing [...]
By Jeff Wilson
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Posted in Digital Marketing, PR Industry Trends
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Also tagged Conexión, digital marketing, Hispanic, Hispanic marketing, Latino, Latino marketing, marketing, PR Industry Trends, Public Relations, social media
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February 18, 2011 – 9:14 am
By Jeff Wilson, APR (@wilson0507)
I love to cook. I would never describe myself as a “foodie,” but I enjoy cooking. I find it mildly therapeutic. After a long and stressful day at work, I enjoy going home and whipping up a tasty meal. On weekends, when I have more time, I enjoy cracking open a [...]
By Jeff Wilson
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged consumer, Consumer Behavior, crt-tanaka, crt/tanaka, Food, grocery stores, marketing, marketing to men, packaged goods, PR Industry Trends, retail
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February 8, 2011 – 7:00 am
By Mike Mulvihill
Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial. And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged best practices, blogging, brand, Cloris Leachman, crt-tanaka, crt/tanaka, Facebook, GoDaddy, GoGranny, Joan Rivers, marketing, Network Solutions social media, social media, Super Bowl, Twitter, YouTube
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January 11, 2010 – 5:19 am
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
February 25, 2009 – 8:46 am
Any social media strategy worth its salt is a nod to Aristotle’s Metaphysics: “The whole is greater than the sum of its parts.” By shunning silos, social media can (and should) be integrated with traditional media, email, direct and mobile marketing efforts.
Think about it (Image: Light Chaos by Kevin Dooley). Customers, donors or [...]
December 8, 2008 – 12:41 pm
I saw the post, I read the comments, I respect the author. But the PR agency versus stand alone social media agency title seemed, well, kind of like an old topic. To be fair, Todd asked a lot of questions about the blurred lines, and what it really means to the definition of his [...]
November 13, 2007 – 8:04 am
A recent round of discussions on several blogs debating whether or not the PR or Advertising department should be the owner of corporate social media. To be frank, neither of these sits right with me. Social media requires a blend of PR, traditional marketing and old-fashioned relationship-building networking skills. Enter the Word of Mouth Marketing [...]
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