Tag Archives: air new zealand

Three reasons why companies will continue to ride the social media wave in 2011

By Priya Ramesh (@newpr)
I can’t believe 2010 has whisked by and CRT/tanaka clients are busy finalizing their 2011 budgets. A good part of 2009 and early 2010 was spent strategizing for my clients to take the right approach to social media. I am so glad to see CRT/tanaka clients Charles Schwab, Air New Zealand, Network [...]

The Peter Brady Factor: How to Keep Your Brand from Throwing a Social Media Pity Party

By Marcy Walsh

Remember the episode of The Brady Bunch in which Peter Brady throws himself a “hero” party and no one shows up? Many brands today are feeling the pizza and soda pop blues when their contests or sweepstakes fail to attract hundreds of friends or followers in spite of what appear to be great [...]

Your YouTube Video Won’t Fly High Without Strategic Thinking

By Priya Ramesh
I just got back from Los Angeles last week after meeting with one of our clients, Air New Zealand and I couldn’t help but continue to think about their very successful “Nothing to Hide” video campaign. With video content taking over blogs, Facebook and even traditional employee communications vehicles, it is [...]

Literally, Naked Transparency!

Ever feel like you were in Groundhog Day? You know, where you relive the same day over and over again? That’s how I feel whenever I speak to a corporate group about social media.  Communicators are so afraid of losing control of the message, of people saying negative things about them.
That’s why I love the [...]