Musings and analysis on marketing, buzz and communications.
Guest Post by Alexandra “SocialButterfly” Rampy
That term–social marketing–is buzzing across the blogosphere, our inboxes and in conference rooms. However, did you know that it’s been around since the 1970s? …and fundamentally, it has nothing to do with Twitter, flickr, Ning, Myspace or Facebook. It’s much bigger than that.
This is because social marketing has everything to [...]
There have been several interesting posts and comments that have arisen about the @childfund Twitter campaign. Specifically, people have questioned the funding of the effort, and the rising trend of providing a reward for following (Fishing Pond Construction image by ChildFund Australia).
For context, in summary of last Friday’s post: To celebrate rebranding from the [...]
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