Tag Archives: Apple

The Rise of Texting, The Fall of Phone Calls: New Options like Apple’s iMessage Makes Texting Free

By Jeff Wilson, APR (@wilson0507)
I admit it. I’m slow to embrace change. The older I get, the more that seems to be true.
Case in point, text messaging. I text. Not because I particularly like it. It’s out of necessity. I have friends and family who refuse to pick up the phone to talk, yet will [...]

Steve Jobs-Inventor, Designer, Marketing Genius…a Buzz Bin Tribute

By Jason Stemm (@NYCubsFan)

A company lost a leader, an industry lost a visionary and a family lost a loved one yesterday when Steve Jobs passed away. He created and rebuilt a company into something than he may never have imagined as a young man in his parent’s garage. It reminded me of a friend I [...]

2011 to Ring in Rapid Growth of Mobile Commerce with NFC

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If 2010 was the year we learned to dabble in social and mobile commerce and to work with social media, 2011 will mark the year we learn to make these mediums work for us.
While not nearly a new concept, NFC, or Near Field Communications has topped analysts’ lists [...]

Five Reasons You Should Give Everyone An iPad!

by Mike Mulvihill

My favorite Christmas poem is the classic ‘Twas The Night Before Christmas by Clement Clarke Moore. Well, this year Santa came down the chimney with care early at my company (CRT/tanaka) in the form of iPads for all.
While this is a holiday present to all 70+ client-facing staffers, it was important that we announced [...]

Internetrophilia

By Mike Mulvihill

Prince has declared the Internet is dead. So the millions of folks out there viewing porn (you know who you are) have been elevated to a whole new class of deviant behavior – Internetrophilia. Yuck!  
It’s a little less risqué for those of us using social media, the spawn of the Internet. We’re merely [...]

LinkedIn: No-Nonsense Network for High Power, High Influentials

By Priya Ramesh (@newpr)
In Apple’s words, LinkedIn is “a no-nonsense site with little visual fluff and few distractions, it provides the perfect venue for busy professionals who have little time to spare.” With 70 million users and over 1 million company profiles, LinkedIn was co-founded by Reid Hoffman and Jean-Luc Vaillant to help us build and [...]

Why Steve Jobs Doesn’t Need Social Media to Sell Apples?

By Priya Ramesh
I make it a point to emphasize to my clients at CRT-tanaka that social media is NOT for all and it’s not a mere check mark on the marketing plan.  There needs to be some strategic thinking behind engaging on social networks with a clearly thought out goals as noted PR metrics veterans [...]

60,000 Droids a Day Keep the Apple Away

Right now it seems every company wants to build an iPhone app. Yet given that 60,000 Android phones ship every day, one has to wonder how much longer Apple will have a lock on shiny object syndrome du jour (image by Andrew Mason).
That’s roughly 5.4 million a quarter, and the numbers continue accelerating [...]

Get Mobile Now

Image by fotoboer
This morning I am speaking at the first ever Social Media Breakfast in Washington, DC. The featured topic is, “What trends or predictions do you believe will prevail? How can we be visionaries in a space as dynamic as social media?” The answer? Get mobile now.
From the incredible outpouring of donations for Haiti [...]

The Battle for the Mobile Internet Begins

War was declared a long time ago, but now the battle finally begins in earnest.  2010 marks the year that Google Android and its many manufacturer and carrier partners took on Apple and its exclusive wireless carriers. The final prize?  The primary determinant of the third web boom, the mobile Internet.
All the other handset [...]