A few weeks ago, the Trustees of famed college Cooper Union voted to begin charging tuition in the 2014 school year. To an outsider, the decision might look like a no-brainer. The school is desperate for cash to keep its doors open, and who could make a fuss about a college charging tuition? That’s what [...]
Tag Archives: Apple
The BuzzLine – Week 1 – Shine the Apple
April 26, 2013 – 12:00 pm
The BuzzLine is a weekly contest that challenges PR and marketing pros to deliver a smart, witty, creative or humorous six-word commentary on a selected story. Don’t worry about character limits! But your sentence or phrase must have five spaces. No more, no less. For example: Recently the stock market made big news with the [...]
The End of the Smartphone As We Know It
March 18, 2013 – 10:00 am
The cold March wind swept across the old streets crisscrossing historical industrial structures and warehouses near Old City Manchester in Virginia. On my bike, I had to fight to keep my balance in the wind. It started raining again. At that instant, I was conveniently crossing railroad tracks under a bridge. While I waited for [...]
What the iPhone 5 Is Missing and Why No One Cares
September 21, 2012 – 10:00 am
By David McNamara On September 12, Apple hosted an event to announce its latest smartphone amid much feverish anticipation on the part of tech journalists and consumers. Leading up to the event were the expected rumors circulating the internet about what the new phone would be called and what new capabilities it would have. At [...]
Apple Saves The Day
September 11, 2012 – 10:17 am
By Mike Mulvihill (@Mike_Mulvihill) Apple is famous for its highly effective new product intro hype. But here’s a new twist for the iPhone 5 due out later this week. According to J.P. Morgan Chase & Co.’s chief U.S. economist Michael Feroli sales of the new iPhone could add between a quarter and a half of [...]
Apple’s New Ads Stray from the Core
July 31, 2012 – 9:16 am
By Kelly O’Keefe (@kellyokeefe) For many Americans, the 2012 Olympics in London provide an ideal venue for social conversation through networks like Twitter and Facebook. But this year, long before the fanfare of the opening ceremonies had wound down, a lot of Apple fans were getting wound up. Apple chose the Olympic ceremonies to debut [...]
JCPenney’s Rebranding. The “New,” New Coke
June 6, 2012 – 2:09 pm
By Kelly O’Keefe (@kellyokeefe) It was a rare moment in the history of retail branding. Two giants in the field had come together to forge a new path for a tired old brand. Their approach was well researched and brilliantly executed with flourishes of creative genius. So why has it been such a complete failure? [...]
Steve Jobs-Inventor, Designer, Marketing Genius…a Buzz Bin Tribute
October 6, 2011 – 2:00 pm
By Jason Stemm (@NYCubsFan) A company lost a leader, an industry lost a visionary and a family lost a loved one yesterday when Steve Jobs passed away. He created and rebuilt a company into something than he may never have imagined as a young man in his parent’s garage. It reminded me of a friend [...]
2011 to Ring in Rapid Growth of Mobile Commerce with NFC
January 5, 2011 – 9:37 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) If 2010 was the year we learned to dabble in social and mobile commerce and to work with social media, 2011 will mark the year we learn to make these mediums work for us. While not nearly a new concept, NFC, or Near Field Communications has topped [...]
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The BuzzLine – Week 4 – Blanched, Broiled or Fried?: