Tag Archives: B2B social media

How Eloqua Gets Content Marketing Right? Q&A with Joe Chernov, Chief Content Officer, Eloqua

November 21, 2011 – 11:03 am

By Priya Ramesh (@newpr)
CRT/tanaka hosted its very first Northern Virginia B2B tweet-up on Tue, Nov 8th with Shawn Cook, Director of Sales, Eloqua kicking off a discussion around marketing strategies that have had a huge impact on Eloqua’s sales cycle. Throughout Shawn’s presentation, it was very clear that Eloqua as a company takes it “content [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (1)

Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade Show

December 8, 2010 – 11:15 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working with [...]

By Pia Mara Finkell | Posted in PR Industry Trends, Wine, Food & Nutrition | Also tagged , , , , , , , , , , , , , , , | Comments (5)

LinkedIn: No-Nonsense Network for High Power, High Influentials

June 28, 2010 – 11:43 am

By Priya Ramesh (@newpr)
In Apple’s words, LinkedIn is “a no-nonsense site with little visual fluff and few distractions, it provides the perfect venue for busy professionals who have little time to spare.” With 70 million users and over 1 million company profiles, LinkedIn was co-founded by Reid Hoffman and Jean-Luc Vaillant to help us build and [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , , , , , , | Comments (1)

Social Media Calls PR Home

June 8, 2010 – 12:05 am

By Mike Mulvihill
 That’s right; PR folks have taken the lead in owning social media initiatives. A recent survey from the Strategic and Public Relations Center at the USC Annenberg School for Communication & Journalism showed that more companies put control of social media in PR’s hands than any other area of marketing.  Why? I defer [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (1)

B2B Social Media Sessions that You Must Attend at NewComm Forum 2010

April 19, 2010 – 11:34 am

By Priya Ramesh
I am eagerly looking forward to joining my extended social media family this week at NewComm Forum in San Mateo, CA, April 20th-23rd. It’s like a home coming for communications pros who are also in the front and center of helping brands get more social. As I glance over the nicely done [...]

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“Flexibility” Key to Social Media Success: Q&A with Progress DataDirect

December 2, 2009 – 4:00 pm

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After repeatedly hearing how executive buy-in is critical to social media success, I decided to sit down with April Harned, the Director of Communications at Progress DataDirect to see what was her magic formula. My podcast with April will tell you how a B2B company embraced [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (2)