So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer. Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some [...]
Tag Archives: B2B
Thought leadership is key to hospital social media success
March 22, 2012 – 7:00 am
By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]
B2B Social Media Sessions that You Must Attend at NewComm Forum 2010
April 19, 2010 – 11:34 am
By Priya Ramesh I am eagerly looking forward to joining my extended social media family this week at NewComm Forum in San Mateo, CA, April 20th-23rd. It’s like a home coming for communications pros who are also in the front and center of helping brands get more social. As I glance over the nicely done [...]
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