By Mike Mulvihill
That’s right; PR folks have taken the lead in owning social media initiatives. A recent survey from the Strategic and Public Relations Center at the USC Annenberg School for Communication & Journalism showed that more companies put control of social media in PR’s hands than any other area of marketing. Why? I defer [...]
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Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: