Tag Archives: baby boomers

Wine Communication at a Crossroads as Millennials Turn to the Grape

January 26, 2011 – 11:15 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
 
This will likely not inspire any Oprah-style “aha! moments,” but there are a lot of millennials out there and statistically speaking, if they’re old enough to drink, they’re probably drinking wine.
This wee fact has not gone without notice amongst us wine PR hacks. The only way to get [...]

By Pia Mara Finkell | Posted in Wine, Food & Nutrition | Also tagged , , , , , , , , , , | Comments (5)

Gray is the New Black: Marketing to Aging Boomers

January 13, 2011 – 7:00 am

By Jenn Riggle
This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54.
In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their retirement. And [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , | Comments (5)

Facebook Is Good Medicine for Caregivers

November 18, 2010 – 7:00 am

By Jenn Riggle
Baby Boomers are doing more than just catching up with high school friends and looking at photos of their grandbabies on Facebook.
New research shows they’re turning to Facebook as a way to deal with the daily stress of caring for elderly parents or family members who are critically ill. According to a report [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , | Comments (2)

Is It Time for Hospitals to Re-Think Their Marketing Mix?

April 1, 2010 – 1:35 pm

By Jenn Riggle
Last year was the one of the worst years for newspapers since the Great Depression. Major newspapers like the Rocky Mountain News and the Seattle Post-Intelligencer folded, while community newspapers across the country are reducing their size and cutting their staff as they struggle to survive and reinvent themselves.
While this isn’t news to [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , | Comments (2)

Can Gen Xers Revolutionize the Workplace?

October 8, 2009 – 5:21 am

By Jenn Riggle
My colleagues jokingly call me “JennX” because I’m one of those angry Gen Xers who’s tired of hearing how Baby Boomers have changed the world. But recently, I’ve decided to change my tune – and I’m not alone.
After being in the workforce for nearly 20 years, Gen Xers are starting to find their [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , | Comments (6)