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Tag Archives: Bacardi

R U RTD? 3 Marketing Lessons for the Ready-to-Drink Market

THE BOOZE BIN By Laura Petrosky (@aushunmon) During a recent trip to New Orleans, I stopped by the famous Hotel Monteleone and its Carousel Bar, a worshipped destination amongst cocktail enthusiasts. After browsing through a dozen pages of delicious cocktail concoctions, I ordered a Ramos Gin Fizz and watched the bartender as he beat an [...]