There has always been a “special relationship” between the US and the UK – in everything from politics to music, and most recently, to beer. Good beer. Musically-speaking, the influence moved to the west in several waves. From the first British Invasion (think The Beatles and The Rolling Stones), to the second (on to The [...]
Tag Archives: beer
3 Tips to Promoting Booze Health Benefits without a PR Hangover
March 13, 2013 – 8:45 am
I love science, especially when research findings justify my self-prescribed glass of wine after a long day. So far, 2013 has not disappointed with new studies on the health benefits of wine. In February, the New England Journal of Medicine announced that roughly 30 percent of heart disease-related deaths can be prevented by switching to [...]
Putting Lipstick on a Pig (Beer)?
March 6, 2013 – 9:00 am
I am a cross-drinker – an equal opportunist when it comes to alcoholic beverages. I love wine. I love bourbon. Oh man, I freaking LOVE craft beer. What I’m drinking depends on my mood, the season, who I’m with, how bad my day was, what I’m eating, whether the Yankees won, or perhaps most importantly, [...]
From Van Damme’s Glass to the Irish Lass: Coors Light’s Trip Across the Atlantic
October 10, 2012 – 7:57 am
THE BOOZE BIN By Eliza Winston “A woman drinkin’ a Guinness?” my elderly cousin asked in horror during a recent family reunion in Ireland. Of course I was drinking Guinness, this was Ireland, right? From then on, I couldn’t help but notice something that gave me the sinking feeling my beer choice was wrong. Very [...]
Cool Beverage Trends to Help You Beat the Heat
July 25, 2012 – 7:50 am
By Emily Valentine (@ebvalentine) THE BOOZE BIN Red wine is generally my beverage of choice come cocktail hour, but with temperatures at 105 degrees and humidity thick enough to slice, my go-to glass of vin rouge is holding far less appeal. So I’ve taken advantage of these sweltering summer months as an opportunity to explore [...]
3 PR Tips from Beer Infographics
March 21, 2012 – 8:00 am
THE BOOZE BIN By Rosalie Morton (@rosaliemo) Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes [...]
What’s Been Brewing: Top Five Booze Trends for 2012
November 16, 2011 – 12:14 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) It’s that time of year again. Obnoxious Christmas music blasts in stores, despite the fact that Thanksgiving is next week. Can’t we focus on one holiday at a time? But I digress… With 2012 just around the corner, here’s a look at the major booze trends ready [...]
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