A few weeks ago, the Trustees of famed college Cooper Union voted to begin charging tuition in the 2014 school year. To an outsider, the decision might look like a no-brainer. The school is desperate for cash to keep its doors open, and who could make a fuss about a college charging tuition? That’s what [...]
Tag Archives: best practices
Lessons Learned from Japan’s Healthcare System
May 16, 2013 – 10:28 am
Last week at the Virginia Society for Healthcare Marketing and PR conference, I had the privilege of hearing from a variety of speakers who shared their knowledge on topics ranging from branding and innovation to health care reform and patient engagement. Because I’ve always been a lover of travel and experiencing other cultures, when Juana [...]
Making B2B Relevant for B2C Audiences
May 3, 2013 – 9:08 am
So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer. Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some [...]
Three Rules for Creating Your Brand’s Digital Experience
April 12, 2013 – 9:46 am
You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely underwhelmed. The brand is familiar to you, and you know you can count on them for quality products or experiences. So considering we spend the [...]
Transparency is No Longer a Choice
March 29, 2013 – 9:12 am
Almost every day, I see an article or brand study talking about how corporations need to become more transparent. The sentiment is good, but the implication is that transparency is a choice, and that the alternative is to be opaque or shrouded in our actions. This really isn’t the case anymore. We operate in a [...]
To Give is to Prepare
March 26, 2013 – 8:04 am
No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause. Community service activities can bring team members together in ways that monthly birthday cake or offsite meetings can’t. Last Friday, for example, six of us from [...]
TEDxRVA: Redefining Inspiration and Creativity
March 25, 2013 – 10:08 am
Inspiration and creativity can come from many sources – an elementary art teacher, a cross-country runner, a 16-year-old student, a gold medal Olympian, or even a mom. Simply by listening to others’ ideas, passions, struggles and triumphs, we too can experience the real moments of strangers, reflect on them and become inspired by their example. [...]
From Gutenberg to the Flash Mob – Marketing Innovation at its Finest
March 19, 2013 – 8:03 am
For centuries, marketers have tried to capture consumers’ attention. Some of the earliest ways were Gutenberg’s mass production of flyers and brochures (1450), then the emergence of magazines (1730s), advertising including billboards (1800s), radio and electronic computers in the 1900s and late 1900s, e-commerce in the ‘70s, and the ever-popular guerilla marketing in the ‘80s [...]
5 Crisis Management Tips Learned from March Madness
March 12, 2013 – 8:00 am
This is a refresh of a previous blog post. I’ve come up with a few more insights about the parallels between crisis management and college basketball. Forget the Super Bowl or the World Series. For me, the most exciting time in sports is March. That’s because it’s almost time for college basketball’s March Madness! I [...]
You survived the legislative session. Now what?
March 8, 2013 – 10:55 am
6 Tips to Better Position Yourself in the Year Ahead By Missy Neff Gould (@NeffGould) Here in Virginia the legislative session is coming to an end. This is the time when government affairs professionals go back to their normal offices away from the capital, the time when they all rest up, get reacquainted with [...]
3 Reasons Why Your PR Team Should OWN Content Marketing:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Network Solutions Changes Perceptions With New Actions:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: