October 18, 2011 – 7:00 am
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
By Cassandra Bianco (@cbianco)
Hello recent college grads. You are tugging on my heart strings.
It was only a few years back that I too partook in the surreal experience. Though elated, we all had one itchy thought permeating our celebration. On the stadium-sized screens, out of hundreds, the film crew focused on one girl’s cap, which [...]
By Cassandra Bianco (@cnbianco)
In the spirit of last week’s TED 2011 conference, I lived vicariously through the ceaseless currents of #TED2011 tweets. I thought about the countless curiosity presentations I’ve enjoyed overtime, and these three talks marked an impression.
Sir Ken Robinson. His radical rethink of our school systems is inspirational enough for society to realize our need to prioritize [...]
February 16, 2011 – 9:30 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In the last year, pop up supper clubs have sprung onto the New York scene. From The Noble Rot’s traveling wine saloon, to Les Salonnieres’ “underground club of artists,” I’ve found these events not only great fun, but the intriguing concept is quite indicative of New York’s current restaurant landscape, and [...]
February 8, 2011 – 7:00 am
By Mike Mulvihill
Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial. And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, blogging, brand, Cloris Leachman, crt-tanaka, crt/tanaka, Facebook, GoDaddy, GoGranny, Joan Rivers, marketing, Network Solutions social media, social media, Super Bowl, Twitter, YouTube
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February 1, 2011 – 12:13 am
by Michael Whitlow
Our three Virginia offices shared the “Best Places to Work” spotlight (see Principles pay dividends) with a defense engineering company by the name of Valkyrie Enterprises last week, winning our top spot in the small business category as they earned theirs in the mid-sized category. For CRT/tanaka, this was a wonderful tribute to follow a great [...]
By Michael Whitlow
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Posted in Digital Marketing, PR Industry Trends
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Also tagged Best Places to Work, CEO, change communications, corporate America, corporate communications, corporate culture, crt/tanaka, employee engagement, hr, human resources, internal communications, Reputation, reputation management
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January 20, 2011 – 12:23 pm
By April Sciacchitano (@aprilcs)
It’s the middle of January, and you’ve probably noticed the dwindling number of New Year’s resolutioners at your gym. Even people who “resolve” to be healthy have trouble making it stick. Why? There are real emotions at play when it comes to health decisions and regimens. Marketers need to understand these emotions [...]
January 19, 2011 – 8:00 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In a recent interview, Hendrick’s Gin ambassador Jim Ryan said that for marketing success, it’s key to have crystal clear identity. Hendrick’s certainly defines whimsy, the peculiar and cleverness. The campaign’s psychographic branding is a refreshing take to the mainstream “party hard” and “sexy lifestyle” brand campaigns. The product stands [...]
By Cassandra Bianco
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Posted in PR Industry Trends, Wine, Food & Nutrition
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Also tagged Adam Aleksander, Brand Loyalty, brand management, Dandies and Quaintrelles, enchanted forest, Hendrick's Gin, Jim Ryan, Maloney & Fox, mixology, PR Industry Trends, psychographic marketing, Quaker City Mercantile, Reputation, Seersucker Social, strategy, Tweed Ride
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November 3, 2010 – 8:00 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
It’s a great job…if you can get it.
While mixologists are ideal brand ambassadors for liquor brands, they also act as solid marketers and PR influencers. In a recent conversation with Frank Cisneros of Bols Genever, he pointed out the sought-after brand ambassador gig is virtually the industry’s only one a [...]
By Cassandra Bianco
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged brand management, Frank Cisernos, Freeman's, geomarketing, marketing, mixology, Seth Godin, Sidney Frank, social media
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November 13, 2009 – 12:01 am
Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.
I’m a great fan of GE — even took some Six Sigma green [...]
By Michael Whitlow
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Posted in Digital Marketing
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Also tagged Alltop, Barry Vucsko, blog, business thinking, buzz, capitalism, change, Daniel Pink, design thinking, future, GE, guy kawasaki, Listening, marketing, Paul Glader, PR Industry Trends, right brain, social media, The Wall Street Journal
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