February 1, 2011 – 12:13 am
by Michael Whitlow
Our three Virginia offices shared the “Best Places to Work” spotlight (see Principles pay dividends) with a defense engineering company by the name of Valkyrie Enterprises last week, winning our top spot in the small business category as they earned theirs in the mid-sized category. For CRT/tanaka, this was a wonderful tribute to follow a great [...]
By Michael Whitlow
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Posted in Digital Marketing, PR Industry Trends
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Also tagged Best Places to Work, CEO, change communications, corporate America, corporate communications, corporate culture, crt/tanaka, employee engagement, hr, human resources, internal communications, Reputation, reputation management
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January 20, 2011 – 12:23 pm
By April Sciacchitano (@aprilcs)
It’s the middle of January, and you’ve probably noticed the dwindling number of New Year’s resolutioners at your gym. Even people who “resolve” to be healthy have trouble making it stick. Why? There are real emotions at play when it comes to health decisions and regimens. Marketers need to understand these emotions [...]
January 19, 2011 – 8:00 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In a recent interview, Hendrick’s Gin ambassador Jim Ryan said that for marketing success, it’s key to have crystal clear identity. Hendrick’s certainly defines whimsy, the peculiar and cleverness. The campaign’s psychographic branding is a refreshing take to the mainstream “party hard” and “sexy lifestyle” brand campaigns. The product stands [...]
By Cassandra Bianco
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Posted in PR Industry Trends, Wine, Food & Nutrition
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Also tagged Adam Aleksander, Brand Loyalty, brand management, Dandies and Quaintrelles, enchanted forest, Hendrick's Gin, Jim Ryan, Maloney & Fox, mixology, PR Industry Trends, psychographic marketing, Quaker City Mercantile, Reputation, Seersucker Social, strategy, Tweed Ride
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November 3, 2010 – 8:00 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
It’s a great job…if you can get it.
While mixologists are ideal brand ambassadors for liquor brands, they also act as solid marketers and PR influencers. In a recent conversation with Frank Cisneros of Bols Genever, he pointed out the sought-after brand ambassador gig is virtually the industry’s only one a [...]
By Cassandra Bianco
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged brand management, Frank Cisernos, Freeman's, geomarketing, marketing, mixology, Seth Godin, Sidney Frank, social media
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November 13, 2009 – 12:01 am
Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.
I’m a great fan of GE — even took some Six Sigma green [...]
By Michael Whitlow
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Posted in Digital Marketing
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Also tagged Alltop, Barry Vucsko, blog, business thinking, buzz, capitalism, change, Daniel Pink, design thinking, future, GE, guy kawasaki, Listening, marketing, Paul Glader, PR Industry Trends, right brain, social media, The Wall Street Journal
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Warning: This is a rant.
I’m tired of getting the invites to join PR (sub advertising. sub interactive. sub communications) firm fan pages. Four or five times a day since the end of May throughout the business week I get invited to join yet another agency’s Facebook Page of Self Promotion and Back Slapping Excellence! [...]
February 26, 2009 – 11:05 am
A little while ago I wrote a post, dubbed “Blog Last.” It examined the strategic process that should proceed blogging in today’s social media environment, in response to the 86 percent failure rate companies are experiencing (image: Blogging and Recording by Jacob Botter). That being said, there’s still tremendous benefit available to those [...]
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