Musings and analysis on marketing, buzz and communications.
By Priya Ramesh (@newpr)
CEO: “I don’t care about Friends and Followers. Show Some Real Action from our Social Engagement.
PR Director/Social Media Rock Star: But I spent $XXXX on getting 5k+ followers on Twitter.
So it’s the fourth quarter of 2010 and some of you are probably compiling the much anticipated PR quarterly report to be [...]
By Priya Ramesh
This blog post is inspired by a conversation I had with a Senior VP of Communications at a national non-profit who is testing the social media waters and asked me, “So what are some red flags I should be looking out for while I scout around for a social media consultant or agency?” [...]
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
Why Corporate America Keeps Rejecting Social Media
It seems like every organization in America wrestles with social media adoption (suit image by brennuskrux). The running joke is that more than 60,000 social media experts have sprung up on Twitter to help these companies and nonprofits engage. Yet corporate failure rates have reached astounding rates as high [...]
Perhaps you’ve seen the controversy over Seth Godin’s “The problem with non” post. Nonprofit leaders like Beth Kanter and and Peter Panepento are rightly calling Godin’s position to task.
Beyond the whole purple cow argument about the name of the biz (zzzzz, PASS), the real issue is calling to task nonprofits for not engaging in social [...]
In a “blog post” listing the top ten social media speakers, The Speakers Group (TSG) listed voices for “your consideration.” Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men.
Ironically, this [...]
Registration for the final BlogPotomac on October 23 is now open. The event promises to bring some of the old, with a heavy focus on what’s coming next in online media.
To that end, I’d like to announce three additional new speakers, each of which will discuss the evolution of online media from their unique [...]
With more than 3600 Tweets (3300 day of) and most blog posts written about last Friday’s BlogPotomac singing its praises (here’s one negative review and an unhappy happy hour attendee), many have been asking me why hold a final modified unconference? I cited two reasons, one of which was a desire to recapture some of [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: