I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]
March 27, 2009 – 12:04 am
Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research…
While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. [...]
February 5, 2009 – 6:04 pm
This post originally ran on Mashable, and is co-authored by Qui Diaz, Beth Kanter and Geoff Livingston.
Do you believe in social causes? That in any time, but especially bad economic times, we need our nonprofit industry working to help ailing parts of our society? If so, then we’d like your help filling out a survey.
Nonprofits [...]
January 19, 2009 – 12:02 am
Some of the greatest potential of social media lies in its ability to facilitate collaboration (Image: Japanese Light Bulb by emburke07). This ability to leverage multiple minds towards a greater, better solution — the harnessing of our collective intelligence — holds much hope for communities, businesses, nations and even the world alike (see the [...]
By Geoff Livingston
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Posted in Digital Marketing
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Also tagged crowdsource, crowdsourcing, groupthink, honest signals, idea markets, idea storm, MLK, my starbucks, nokia mosh, wikinomics, wikipedia
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January 16, 2009 – 11:37 am
In the past two years I’ve had the opportunity to collaborate with great minds like Brian Solis on my book, and later folks like Toby Bloomberg, Jason Falls, Amber Naslund and Beth Harte on blog posts. This week I collaborated with Joseph Jaffe for one of his Jaffe Juice podcasts; a fantastic discussion about how [...]
January 6, 2009 – 9:30 am
February 2009 is the beginning of the seventh year of the Darfur Genocide. Obama’s incoming national security team is a “Dream Team for Darfur,” and you can help urge them to end this genocide once and for all.
It’s either that or keep looking the other way.
There are only two weeks left to send a message [...]
December 9, 2008 – 11:18 am
Please excuse me for taking the opportunity to write this brief post that shines some light on some of Livingston Communications’ current efforts.
National Ranked Blogger Jason Fall, the lead voice at Social Media Explorer, wrote up our reputation management efforts with Network Solutions. Jason said, “This reputation management effort was a success. It’s still ongoing [...]
August 26, 2008 – 9:00 am
When Chris Brogran stops the press to summon good deeds, people sit up and take notice. Beth Kanter (with prerequisite trust in spades) raised $3,000 in one hour at Gnomedex to send her sponsored Cambodian student back to college for another semester. The game changing Social Actions widget (below) makes it possible for any plugged [...]
August 22, 2008 – 1:29 am
“Our mission is to break the world’s oil addiction.”
Compliments of September’s Wired cover story, I learned of Shai Agassi’s phenomenal start-up Better Place. An admirable mission as Green is my number one current cause. And social causes have rapidly become critical professional matters for those of us writing on the Buzz Bin.
Shai (see his [...]
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