Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Foursquare is definitely doing something right. The company announced it jumped from 1 million users in March 2010 to 4 million users in October. But after six months on Foursquare, I just don’t get it.
Even Dennis Crowley, Foursquare’s co-founder, admitted at a conference that the check-in, in itself, is “not interesting.”
Lots of retailers [...]
Image by fotoboer
This morning I am speaking at the first ever Social Media Breakfast in Washington, DC. The featured topic is, “What trends or predictions do you believe will prevail? How can we be visionaries in a space as dynamic as social media?” The answer? Get mobile now.
From the incredible outpouring of donations for Haiti [...]
One thing seems clearer and clearer. Mobile and portable media continues to become a staple of online promotion and marketing. Worldwide acceleration of mobile smartphones – to the tune of 130% increase in sales over the next few years – is driving the shift (image by in veritas lux).
Just yesterday, I read an outstanding [...]
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