By Kelsey Mohring (@mohrinkd) A few weeks ago I had the pleasure of attending a Mastering Blogger Relations session as part of Adfero Group’s Get PR Smart series. I found this workshop to be particularly educational since, as an Account Coordinator at CRT/tanaka, one of my main responsibilities has been blogger outreach. Therefore, I’d like [...]
Tag Archives: blog
Sharpen Your Blogger Relations Skills: How to Reach the 77% of Internet Users in the Blogosphere
November 20, 2012 – 3:31 pm
A Charge to Communicators: Choose Your Words Carefully
November 8, 2012 – 8:47 am
By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]
Viral Videos: Can Wine Brands Compete With Everyone Else?
October 3, 2012 – 9:31 am
THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]
Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered
October 1, 2012 – 11:15 am
By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]
5 Best Practices from #RaganPRBest Practices Summit
September 18, 2012 – 8:00 am
By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]
CEOs: Get in Touch With Your People
July 17, 2012 – 7:00 am
by Mike Mulvihill According to an IBM Global CEO study companies that outperform peers are 30 percent more likely to identify openness (characterized by greater use of social media) as a key enabler of collaboration and innovation. What company wouldn’t want to stimulate collaboration and innovation? So why is the list of the top 20 [...]
Thought leadership is key to hospital social media success
March 22, 2012 – 7:00 am
By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]
Hospital blogs strike fear in the heart of marketers
January 26, 2012 – 7:00 am
By Jenn Riggle One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog. This is a big issue because some community hospitals are now interested in building national reputation. Why? [...]
5 Wine Blogs for 2012
January 4, 2012 – 10:12 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) With the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown [...]
Blogging Lessons from the Front Line
July 27, 2011 – 9:28 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) For me, blogging evokes two emotions in their purest form…stress and satisfaction. It’s a two-step process. First, I spend a few hours stressing about what to write for the Booze Bin. It’s not that there’s a lack of ideas, but rather a surplus, plus the uncontrollable urge [...]
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: