Tag Archives: blogger relations

Serving up Bull—Lessons Learned from a #PRfail

PR missteps are not uncommon, but sadly they are too often repeated. Learning from not only our mistakes, but others’ is part of our ongoing education. There are sites like the BAD PITCH BLOG and horror stories like one that Jonathan Fields blogged about that call out bad PR, not to embarrass, but rather educate. [...]

Influencers: A Discussion about the Law of the Few

Above image and analysis: David Armano
This week’s Social Media for Social Good reading is Malcolm Gladwell’s the Tipping Point, which is a great starting place to discuss influencer relations. From a strategic standpoint, there’s no question: Online word of mouth or grassroots marketing requires the community embracing and spreading the message.
The days [...]

Goodness Gracious, Great Blogs of Fire!

Following his post earlier this week discussing the evolution of Government 2.0 experts, Aaron Brazell offers insight into why the government will have difficulty moving into the Web 2.0 world. Aaron says, “Until there is a sensible way to prevent user-generated content from being user-generated security nightmares…Government 1.0 will rule the day.” Do you think [...]

Four Social Media Primers

Yesterday, I gave another one of my half day workshops on social media to my third PRSA chapter, the National Capitol Chapter (priors were San Antonio and Ft. Worth). Perhaps this one was a little sweeter because it was DC. Thanks to Heathere Keenan and Phil Rabin for having me.
Anyway, I committed to putting [...]