PR missteps are not uncommon, but sadly they are too often repeated. Learning from not only our mistakes, but others’ is part of our ongoing education. There are sites like the BAD PITCH BLOG and horror stories like one that Jonathan Fields blogged about that call out bad PR, not to embarrass, but rather educate. [...]
Tag Archives: bloggers
The Other Side of the Pitch: Bloggers Tell All
June 30, 2011 – 4:52 pm
By Toni Carey (@toni_carey) Last weekend, I had the opportunity to attend the first annual Fitness and Health Bloggers Conference in Boulder, Colo., which just happens to be one of the healthiest cities in the nation. As a full-time public relations professional and a part-time fitness and health blogger, I find pitching the media during [...]
What Makes a Blogger Tick?
June 15, 2011 – 8:11 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York. I think it has something to do with [...]
Is Personal Brand Dead?
February 9, 2011 – 10:44 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) This weekend marked a changing of the guards as the Oprah of the wine world, Robert Parker, tapped one of his core writers, Antonio Galloni, to review California wines for The Wine Advocate. While his personal brand left its irrevocable mark on the wine industry, this move [...]
PR 101 for Bloggers
November 19, 2010 – 11:00 am
Over the years I’ve heard many horror stories from writers and editors about the terrible pitches they received, from silly booboos like not leaving a name or phone number in a voice message to neglecting to include product samples in the editorial kit to real blunders, those “what were they thinking?” episodes, like shipping ice [...]
10 Years From Now – A Look Back
January 15, 2010 – 12:16 am
Again this year, I got links to dozens of those inevitable posts that come up at the beginning and end of a year. All this got me to thinking about both inevitability about wishes for the future. An email from a friend came also, remindin me of a whole list of things that weren’t around in the olden days [...]
Newspapers Are Like Department Stores
May 5, 2009 – 11:41 pm
There’s much crying about the fall of the major metropolitan newspaper, a process hastened by the severe economic recession. There are many reasons cited, from the rise of new media to poor change management. Yet one can see a similar pattern in recent history, when another mass market product — the department store — also [...]
World on Fire
December 10, 2008 – 11:52 am
Today marks the 60th Anniversary of the UN’s Declaration of Human Rights, the day after the 60th anniversary of the UN’s pact to end genocide. To commemorate the Human Rights pact, bloggers throughout the world are discussing their first human rights memory of import. And because so much of our work at the agency involves [...]
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