How can bloggers best work with PR agencies? As PR professionals, the question we receive is usually posed the other way around, right? However, it was a question that was brought up throughout my recent experience at Camp Blogaway, “the original bootcamp for food and recipe bloggers.” Bootcamp might be a strong word as it was held in [...]
Tag Archives: blogging
5 Reasons for Businesses to Blog in 2013
January 10, 2013 – 1:07 pm
Though social media has become an integrated part of virtually all businesses and their communications strategies, it surprises me that some companies are still questioning the value of a blog. Here are 5 reasons for healthcare organizations to embrace this .
Social Media: The Key to Transforming Doctor-Patient Communication
December 20, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough [...]
Sharpen Your Blogger Relations Skills: How to Reach the 77% of Internet Users in the Blogosphere
November 20, 2012 – 3:31 pm
By Kelsey Mohring (@mohrinkd) A few weeks ago I had the pleasure of attending a Mastering Blogger Relations session as part of Adfero Group’s Get PR Smart series. I found this workshop to be particularly educational since, as an Account Coordinator at CRT/tanaka, one of my main responsibilities has been blogger outreach. Therefore, I’d like [...]
Viral Videos: Can Wine Brands Compete With Everyone Else?
October 3, 2012 – 9:31 am
THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]
Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered
October 1, 2012 – 11:15 am
By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]
5 Best Practices from #RaganPRBest Practices Summit
September 18, 2012 – 8:00 am
By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]
CEOs: Get in Touch With Your People
July 17, 2012 – 7:00 am
by Mike Mulvihill According to an IBM Global CEO study companies that outperform peers are 30 percent more likely to identify openness (characterized by greater use of social media) as a key enabler of collaboration and innovation. What company wouldn’t want to stimulate collaboration and innovation? So why is the list of the top 20 [...]
Drinking Happens in Real Life
May 9, 2012 – 8:00 am
By Caroline Helper Last Thursday was Languedoc Day. Just as the marketing powers-that-be have managed to successfully transform nearly every day of the calendar into a holiday celebrating certain foods and ingredients, these same days are being gobbled up by various wines and regions, too. Many of these wine days are really only celebrated virtually [...]
New Guidance Gives RNs a Social Media Safety Net
September 22, 2011 – 7:00 am
By Jenn Riggle Are the nation’s 2.6 million RNs invisible? Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses. Maybe it’s not surprising that [...]
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