Tag Archives: blogging

“Flexibility” Key to Social Media Success: Q&A with Progress DataDirect

December 2, 2009 – 4:00 pm

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After repeatedly hearing how executive buy-in is critical to social media success, I decided to sit down with April Harned, the Director of Communications at Progress DataDirect to see what was her magic formula. My podcast with April will tell you how a B2B company embraced [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (2)

What Happened to the Collegial Marketing Blogosphere?

June 23, 2009 – 12:00 pm

What’s happened to the marketing blogosphere?  Our conversations in posts and on Twitter used to be so dynamic.   Our corner of the blogosphere used to be a nice place to be, a collegial debate on the future media and communications. When we had spats, we made up.
Now it’s just downright snitty. The confluence of many [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (11)

Nice Guys Finish Last Online

May 10, 2009 – 7:11 am

Copyblogger Brian Clark Presents at SOBCon
One of the more controversial sessions at SOBCon was the nice guys finish last [online] conversation, inspired by Brian Clark’s discussion of classic positioning theory. The point: It’s better to be hated and known for a strong minority opinion than to be liked. One gets you discussed, read and [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (20)

Our 1000th Buzz Bin Blog Post

February 27, 2009 – 12:01 am
By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (0)

Blogging Primer

February 26, 2009 – 11:05 am

A little while ago I wrote a post, dubbed “Blog Last.” It examined the strategic process that should proceed blogging in today’s social media environment, in response to the 86 percent failure rate companies are experiencing (image: Blogging and Recording by Jacob Botter). That being said, there’s still tremendous benefit available to those [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , | Comments (4)

Hacking Content

January 28, 2009 – 10:21 am

One of the cool things about teaching at a University is the very strict code of ethics, particularly on plagiarism.  Unfortunately, we have no such thing out here in the blogosphere, instead relying on an honor code of links.  In my opinion, sometimes top bloggers think they are above it, and simply hack content [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , | Comments (2)

BlogPotomac: Jen McClure, DC Central Kitchen and Tickets

January 23, 2009 – 8:00 am

Jen McClure, executive director of the Society for New Communications Research (SNCR), has agreed to keynote the BlogPotomac speakers dinner on June 11.  The speakers dinner is an event to thank the sponsors and speakers for their contributions.  General public attendees can attend as well, and tickets for this value-added event will go on [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , | Comments (5)

Showing Personality is Great, But Sharing Too Much Information Isn’t

October 15, 2008 – 8:30 am

A few days ago a friend who recently launched a new   business asked about the importance of creating an online presence. She’d been doing well in her local town based on word-of-mouth alone, but wanted to ramp-up her marketing efforts.  I replied, somewhat cavalierly, that if her business didn’t have an online calling card of [...]

By Andrea Weckerle | Posted in Digital Marketing | Also tagged , , | Comments (10)

Confederating Social Media

September 29, 2008 – 3:32 am

Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston).
Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era.
Some organizations can manage their [...]

By Geoff Livingston | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , | Comments (3)

Fear Kills Social Media Efforts

October 25, 2007 – 7:12 am

“We have nothing to fear but fear itself,” Franklin D. Roosevelt
Nothing can kill a corporate social media campaign quicker than fear. This great cause of many problems is the number one barrier to corporate adoption of social media. Consider these types of fear.
Fear of losing control: The old saw is back! But do [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (42)